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This industry will require a bachelor's degree at minimum for entry-level positions. Master's degree or doctorate degrees may be necessary for higher positions. Continuing education is also necessary to keep up-to-date on research methods and effective technology. Employment in the market and survey research industry is expected to grow faster than average and job openings will be created by more experienced workers leaving the workforce or retiring. As markets become more competitive and new products are offered to meet new demand, the demand for market research will increase to find out what consumers want.

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