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Full job description at Monster
Strong competition for jobs in the PR industry is expected because there will be more qualified applicants than jobs available. For the best chance at a good position, applicants must have a bachelor's degree in a related marketing field, plus a sample portfolio of writing or journalism to show prospective employers, plus a track record of effective communication or creative solutions, and also internship on the job experience, or accreditation from a university society or Association of Public Relations Specialists.