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College graduates who have experience and creative ideas to market their employer's products or services will fare best in the marketing industry. They will face competition from other college graduates for the same advertising, marketing, promotion, or public relations positions. This growth of the marketing industry will be powered by the competition between companies to sell their products and services. High earnings, benefits and bonuses, travel and long hours including weekends are common. Median salaries of managers are very high in the marketing industry.