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Des Moines has surprisingly become the number one city for the insurance industry in the United States. Groups such as Equitable of Iowa, ARAG Legal Insurance, American Republic Insurance Company and Principal Financial Group are all headquartered in Iowa. As Des Moines becomes a hub for financial and insurance services, the city is ready for the population growth that is sure to come. Des Moines was honored by Forbes magazine when the city was ranked the eighth metropolitan area in the nation on their list of "Best Places for Business and Careers". The criteria that went into the decision making process were the cost of doing business, educational attainment, crime rates and the housing affordability of Des Moines.