Vice President Public Relations - Albany, Ny
Members United Corporate Federal Credit Union (Albany/Poughkeepsie, New York)

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Vice President Public Relations  - Albany, NY

 

SUMMARY:

This enterprise wide role will establish and implement Public Relations (PR) strategies for Members United industry wide, nationally, and regionally in support of the corporate brand. Develop relationships with trade press and external organizations to promote the corporate PR strategy, complete projects of a sensitive or confidential nature, e.g., mergers, corporate network public relations projects. Direct the activities of the PR staff in support of these objectives.

 

Excellent performance will lead to positive relationships external to the Corporate. Information will be posted at the right time in order to create unambiguous and clear communication to our members. This role is responsible for seizing opportunities to advance the brand.

 

 

SUPERVISORY RESPONSIBILITIES:

Two direct reports; one currently on board, one to be hired in 2008

 

TRAVEL:

20%

 

ESSENTIAL DUTIES AND RESPONSIBILTIES:

Establish and manage PR strategiesDevelop and enhance relationships with trade press and other external sourcesCreate PR opportunities through sourcing stories, discussion with industry contacts, discussion with internal contacts and creating eventsRoutine fielding of press inquiriesDevelop and edit the corporate annual reportInterview experts and write articles incorporating the lexicon of credit unions and financial institutionsWrite speeches for key executives as neededConduct special projects of a confidential or sensitive nature, i.e., mergers as neededDevelop new and manage current corporate publications and magazinesManage and develop staffDevelop corporate PR plans in support of the Corporate’s strategic and product plansAssist in development of regional marketing plans

 

QUALIFICATIONS:

Financial institution backgroundExperience working in a senior leader level positionAbility to write using both technical and colloquial languageExperience with all types of media and trade pressAbility to deal comfortably with and relate to all people, up, down, and sideways, inside and outside the organizationExperience working with confidential information and knowing when to release informationExperience managing people both on site and in a satellite office; ability to construct compelling development opportunities for staffAbility to market the Corporate through non-paid meansAbility to track and measure and report on PR resultsCredit Union experience a plusExperience with a small corporate credit union a plus

 

 

EDUCATION AND EXPERIENCE:

Masters Degree or equivalent; or seven to ten years related experience and/or training; or equivalent combination of education and experience

 

 

LANGUAGE & MATHEMATICAL SKILLS

Ability to read, analyze, and interpret the most complex documents; ability to respond effectively to the most sensitive inquiries or complaints; ability to write speeches and articles using original or innovative techniques or style; ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors

 

 

REASONING ABILITY:

Ability to define problems, collect data, establish facts, and draw valid conclusions

 

Benefits

If you are a talented, highly motivated individual, a career at Members United may be ideal for you. We offer an excellent compensation package including: health/dental/vision insurance, matching (401) k, profit sharing, generous leave time, tuition reimbursement, life insurance, Accidental Death & Dismemberment (AD&D), Flex Hours, Employee Assistance Program, Staff Training & Development, Employee Rewards Program, AFLAC, GlobalFit and a stimulating work environment.

 

 

Apply Online:

 

https://home.eease.com/recruit/?id=40937