Vice President Of Marketing
(Phoenix, Arizona)

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POSITION SPECIFICATION

POSITION TITLE:           Vice President of Marketing

REPORTING TO:            President

LOCATION:                    Scottsdale, Arizona

A leading-edge innovator in the Summer Accessory market is conducting a confidential search for a VP of Marketing. One of Arizona’s top companies has positioned itself to expand it’s presence in the global marketplace continuing double-digit growth.  This newly created position will play a key role in the development and execution of the company’s growth strategy.

SCOPE AND RESPONSIBILITIES:  

The successful candidate for the VP of Marketing position will be someone with consumer marketing experience and a thorough understanding of the competitive marketplace. They will develop the appropriate strategies to take the brand and business to the next level. They will assist in determining where opportunities exist in the marketplace and develop marketing plans to support strategic business initiatives.  The successful candidate will work to ensure that internal and external collateral and messaging properly reflects the brand image of the company.

Specific Responsibilities:

·         Identify new business opportunities, products and/or alliances to further enhance brand relevance and customer relationships.

·         Develop expert knowledge of the market, distributors and consumers to effectively create market and product strategies that maximize corporate revenue.

·         Work closely with the Sales team to create an annual plan with integrated marketing programs to maximize the brand.

·         Work side-by-side with the creative staff to mentor and inspire development of high-impact visual and messaged collateral.

·         Help to determine overall brand identity to ensure consistency in company look, feel, and image by working closely with the appropriate individuals and departments. 

·         Develop, budget and implement company’s outbound marketing program including advertising, public relations and promotions.

EXPERIENCE REQUIRED:

·         A minimum of seven to ten years experience within the CPG in a broad range of Marketing functions including field marketing, new product development, branding, sourcing, uncovering current trends, public relations, research, creative services, sales analysis and national marketing.

·         Proven experience managing multiple projects successfully in a fast-paced environment.

·         Ability to adapt to new and constantly changing environments.

·         Excellent analytical and business skills with a strong attention to detail.

·         Proven track record of achieving results in line with company objectives.

·         Experience with the client side of the business, preferably in sourcing, branding and/or merchandising. The Ideal candidate will possess significant experience with a major retail chain.

·         Significant experience within the L&G or Outdoor Lifestyle CPG Products preferred.

PERSONAL ATTRIBUTES:

·         Must be a strong leader and able to instill confidence in the marketing team as well as other departments.

·         Self-starter with a consistently high level of energy and results-oriented style.

·         Ability to translate marketing strategies into tactical plans.

·         Excellent communication skills, both oral and written, in order to work effectively with all levels of the organization.

EDUCATION:

Bachelors or Masters Degree in Business Marketing, or relevant field.