Research Manager For Brand And Media Effectiveness
Cox Communications (Montgomery County, Maryland)

Description: Research Manager for Brand and Media Effectiveness
Responsibilities:
Oversee research efforts in the areas of Brand Research and Media Effectiveness. Candidate will be responsible for managing ongoing brand equity studies for the TV and Interactive platforms through a combination of custom and syndicated studies. Media effectiveness tracking efforts include establishing key in-market success metrics for marketing initiatives across platforms, tracking performance using custom studies, syndicated studies, and usage analyses, and providing insights to optimize media plans. Candidate will also be responsible for monitoring travel industry trends and market developments (through all sources, trade press, internet etc) and imparting information to relevant parties. Qualifications: Requirements
nimum 4 years of experience in a related field (Research, Marketing, Ad Agency)
lid Quantitative and Qualitative research background. Familiarity with methodologies and the latest approaches to Branding and Media Effectiveness a plus.
rong research, analytical, critical thinking, and problem-solving skills.
ility to synthesize information to "tell a story" with action-oriented implications.
cellent written and verbal communication skills.
rong project management skills. Must be detailed oriented and able to juggle multiple priorities.
oficiency with SPSS, SAS or other statistical packages Legal right to work in the U.S. Salary/Benefits: Salary commensurate with experience Job Location: Chevy Chase, MD Job Number: 6755 Company URL: http://www.cox.com/CoxCareer/ Company Profile: Company Overview:
Launched in February 1987, the Travel Channel is the only television network devoted exclusively to travel entertainment. The Travel Channel, in 88 million U.S. homes, is a dedicated and trusted window on the world, bringing knowledge, insight and information to a community of people who want to experience their world and satisfy their curiosity.
Approaching travel as a life cycle, the Travel Channel is the cornerstone of Travel Channel Media, an integrated multi-platform travel business. Travel Channel Media offers a vast array of consumer touch points that directly engage veteran travelers ready to plot their next trip, novice travelers not quite sure where to go, and armchair travelers who are just along for the ride.
From the inspiration on-air, to the planning and booking online, to providing mobile text, audio and video content on the ground, to creating an online travel community for consumers to share their experiences at travelchannel.com when the voyage is over Travel Channel Media and its businesses are part of the journey every step of the way.

Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices.