Sr Retention Marketing Analyst
Cox Communications (Western Arkansas, Arkansas)

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Description: Marketing

Connecting our services to our markets



Cox takes pride in attracting and developing marketing professionals who continually deliver excellent results for our company and added value to our customers. Our award-winning marketing department combines state-of-the-art practices with knowledge of trends and technologies to reach diverse audiences.


Department Focus

Marketing Sciences enhances the performance of Cox Kansas and Arkansas Marketing by providing:


>Timely and relevant information and analysis

>Positioning, segmentation, and priority targeting

>Optimal communication, product, and pricing strategies

>Critical customer and marketplace insights through effective market research

>Predictive modeling for enhanced decision making and control

>Effective best-practice marketing processes

>Customer lifecycle management


These functions will be served through marketing IT/operations, reporting, campaign analysis, marketing finance & accounting, modeling, analytics, segmentation (priorities, creative briefs, analysis), strategic marketing leadership (targeting, positioning), qualitative and quantitative market research, retention/lifecycle management, and competitive intelligence.

Retention & Lifecycle Analyst (RLA) Areas of Responsibility


The RLA will work closely with the marketing sciences team and other Cox partners to drive Cox Kansas success through:

>Raising levels of customer satisfaction and delight by:

>Tracking satisfaction and delight levels

>Finding root causes of negative trends and incidents

>Coordinating efforts to enhance customer experience

>Engaging regularly with customers and front-line managers throughout the region

In short, the RLA will provide the insight and guidance needed to help Cox maximize the value it is delivering to and receiving from its customers.


>Telecom industry experience preferred


Cox Communications is a multi-service broadband communications and entertainment company with more than 6 million total residential and commercial customers. The third-largest cable television company in the U.S., Cox offers an array of advanced digital video, high-speed Internet and telephony services over its own nationwide IP network, as well as integrated wireless services in partnership with Sprint (NYSE: S). Cox Business Services is a full-service, facilities-based provider of communications solutions for commercial customers, providing high-speed Internet, voice and long distance services, as well as data and video transport services for small to large-sized businesses. Cox Media offers national and local cable advertising in traditional spot and new media formats, along with promotional opportunities and production services. More information about the services of Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com, www.coxbusiness.com, and www.coxmedia.com.


Cox Communications is an Equal Opportunity Employer supporting diversity in the workplace. Qualifications: Education / Experience - BS/BA degree in marketing, economics, or relevant field. 3 years Marketing Analysis experience required. Good project management skills;Technical competency in data management, analysis, modeling, and market research; Must build strong, positive relationships across the organization; Solid presentation, leadership, and communication skills; Strong MS Excel skills a must, and Access/SPSS skills preferred. Salary/Benefits: Salary commensurate with experience Job Location: Springdale, AR Job Number: 5630 Company URL: http://www.cox.com/CoxCareer/ Company Profile: As the third largest cable provider in the nation, Cox Communications, Inc. is noted for its high-capacity, reliable broadband delivery network as well as the company's ability to provide superior customer service. For Cox, it's not about being the biggest; it's about being the best.