Sr. Director Of Marketing
Hollywood Entertainment (Portland, Oregon)

This could be your big break! Hollywood Video is looking for a Senior Director of Marketing. We offer great compensation and benefits, and the growth potential for careers is amazing. Welcome to Hollywood!

The Sr. Director of Marketing is responsible for developing and managing marketing and promotional initiatives that create excitement, drive performance, and increase the value of the Hollywood Video brand. 

The position is responsible for delivering effective marketing initiatives and maximizing utilization of co-op funding in order to develop and execute increasingly robust marketing programs.

Accountabilities:

Working with the Chief Marketing Officer develop an annual marketing, promotional, and media plan for the Hollywood Video stores that profitably build sustainable customer traffic to achieve a proven ROI.  Recommend and if necessary adjust the plans throughout the year based on current business trends and marketing opportunities. Execute the approved marketing and promotional initiatives throughout the year as created in the plan.

Direct and manage the programs, tactics, and budgets that support the marketing plan. Work in tandem with the Hollywood Video Strategic Planning Group, the product group, the movie studios and visual merchandising group to strategize, develop and evolve marketing programs. Initiate working partnerships with Operations to deliver programs that support their goals.  Lead multi-department, vendor coordination and communication to ensure information/opportunity exchange and strategic and tactical plan development.
Create and develop new promotional tactics that can be tested and potentially implemented across the entire 1500 store Hollywood Video chain.

Manage several direct reports.
 
Manage and monitor all relevant marketing agencies and vendors.
Monitor and assess competition to ensure that Hollywood Video retail stores retain an experiential advantage over the competition. Instigate as necessary and interpret primary and secondary research.

Required Education:

Undergraduate Degree in Marketing or Business
MBA Preferred

Qualifications and Experience:

Marketing / Advertising Experience 6 – 10 years
Retail / Merchandising Experience 3-5 years
Management Experience 3-5 years
 

Hollywood Entertainment provides opportunities in an exciting workplace. For consideration, please apply online at: jobs@hlyw.com

An equal opportunity employer.

www.hollywoodvideo.com