Spine Product Manager / 331
Aesculap (Allentown, Pennsylvania)

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Aesculap is the largest worldwide supplier of surgical instruments and implants for all disciplines including neurosurgery, microsurgery, ENT, plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparascopic, general surgeries and central processing. We were founded in Germany in 1867 and have been in operation in the U.S. since 1977. Our U.S. corporate office is located in Center Valley, Pennsylvania.

Position Description:

Aesculap is the largest worldwide supplier of surgical instruments and implants for all disciplines including neurosurgery, microsurgery, ENT, plastic and reconstructive, thoracic, micro-vascular, cardiovascular, orthopedic, laparascopic, general surgeries and central processing. We were founded in Germany in 1867 and have been in operation in the U.S. since 1977. Our U.S. corporate office is located in Center Valley, Pennsylvania. Aesculap, Inc., has an excellent opportunity for a Product Manager in our Spine Division. PRIMARY RESPONSIBILITY: Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation. SPECIFIC DUTIES: • Conducts on-going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines. • Identifies and implements new products, line extensions, deletions. • Maintains inventory to include disposition of excess product and maintenance of marketing warehouse for individual line. Creates promotions to move slow-selling items. • Identifies product and service opportunities to meet market needs. • Develops, analyzes and maintains competitive profiles for products and companies including literature resources. • Develops, implements and updates annual marketing plan for product line to maximize the company's position, as well as participates in the formulation and development of department’s strategic plan. • Develops short-term product promotion strategies. • Formulates effective pricing strategies. • Produces accurate product sales forecasts in conjunction with Forecast Department and maintains on a monthly basis. • Manages activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance). • Develops and manages new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications. • Develops all marketing communications materials and promotional items (e.g. catalogs, brochures, give-aways, press releases, and training materials) for assigned product line. • Distributes updates on products, the market, and competitive activities. • Creates and maintains all training and in-service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested. • Provides technical product support to the sales force, customer service and managed care. • Coordinates participation at trade shows, workshops, meetings with surgeons and hospitals, sales meetings and participates as required. • Performs special projects as assigned. • Leads team projects and cross-functional assignments. JOB LEVEL: Uses professional concepts in accordance with company objectives to solve complex problems in creative and effective ways, complete projects as assigned, and achieve goals. EDUCATION/EXPERIENCE: * Requires a Bachelor's Degree in Business or equivalent, MBA preferred. * 3 to 5 years of product management experience required, with 1 to 2 years experience in specific product area, scientific and/or sales background a plus. SPECIAL REQUIREMENTS: * Must be able to travel by air and car, and work occasional weekends. * Requires excellent written and interpersonal communication skills. * Computer skills in Windows, Lotus e-mail, Excel, Power Point & word processing desirable. * This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees. SUPERVISION: Normally receives no instruction on routine work; general instructions on new assignments. EQUIPMENT USED IN POSITION: Telephone, personal computer, laser printer, Dictaphone, calculator, fax machine, copy machine, MS Word for Windows, MS Excel, MS Powerpoint, Lotus Notes 1-2-3, AS/400 Software, Windows, electronic medical equipment, surgical instruments. PHYSICAL REQUIREMENTS/PHYSICAL ACTIVITIES: Light Work- position involves sitting, standing and or walking. Position requires ability to frequently exert up to 10 pounds of force to move objects and occasionally exert up to 20 pounds of force to move objects. • Feeling • Fingering • Grasping • Hearing • Lifting • Standing • Talking • Walking • Sitting • Seeing TRAINING REQUIREMENTS: • All training as listed in the training matrix. • The minimum specific training as follows: • All applicable document control procedures. • All applicable corrective action procedures. • All applicable management responsibility procedures. • All applicable internal quality audit procedures. Aesculap offers an excellent benefits package, which includes healthcare, a 401(k) plan, company sponsored pension and tuition reimbursement. To learn more about Aesculap and our products, please visit us on the internet at www.aesculapusa.com. An EOE.