Senior Manager, Public Relations
Business.com (Los Angeles, California)

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Senior Manager, Public Relations

The Senior Manager, Public Relations will develop and lead PR programs to build awareness of Business.com and Work.com through the media, both traditional and online, and drive business results.  This position reports to the VP, Marketing. 

 

Responsibilities

·         Define PR objectives, develop strategy and lead program execution to build target business audience awareness of Business.com and Work.com through national, local and trade and online media

·         Track and report on PR program results (articles, impressions, registrations, etc.)

·         Develop PR programs to support product launches and Sales Marketing campaigns

·         Develop and maintain all PR materials including press releases, fact sheets, testimonials and related items

·         Prepare internal speakers for media events and speaking engagements, and occasionally serve as company spokesperson

·         Develop and sustain excellent working relationships with key internal stakeholders, both at Business.com and our parent company, R.H. Donnelley, and the media

 

Skills/Qualifications

·         BA (concentration in Journalism or Communications preferred) and 5+ years experience in a fast-paced, high growth environment

·         Strong written and verbal skills, and experience with all forms of PR communications (e.g., writing press releases, media interviews, public speaking, etc.)

·         Public relations agency experience preferred

·         Experience with top B2B and/or online brands strongly preferred

·         Experience utilizing PR software (e.g., Vocus, Cision, etc.) to create media lists, identify opportunities and track PR results preferred

·         Ability to build productive relationships with company management, partners, customers, analysts and members of the media 

·         Excellent organizational skills and writing ability, even under tight deadlines

·         Ability to identify and capitalize on news-making opportunities

·         Creativity, intelligence, strong work ethic and a high level of professionalism

 

Business.com was just named among the Best Places to Work by the Los Angeles Business Journal.  We offer a competitive base, health, dental, vision, 401(k) & more!

 

Business.com, a wholly owned subsidiary of R.H. Donnelley Corporation (NYSE: RHD), is the leading business search engine, directory and pay-per-click advertising network. The Business.com site helps business decision makers quickly find whatever they need to manage and grow their businesses, and the Business.com Network – including premier partners The Wall Street Journal Online, BusinessWeek, Hoovers, Financial Times, Internet.com, and more –enables B2B advertisers to reach qualified buyers wherever they are online. The company also operates Work.com, a B2B community publishing platform featuring more than 2,400 business how-to guides contributed by business experts. Business.com was named to the 2006 Inc. 500 and 2007 BtoB Media Power 50, Los Angeles Business Journal list of Best Places to Work and Deloitte Technology Fast 500.