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Are you interested in the growing performance marketing industry? Are you passionate about growing your career in the search engine marketing field? Do you have an analytical and creative mind that is focused on results and profits instead of just being another employee? This position offers the opportunity to become an expert in the growing performance marketing industry while having a direct impact on the bottom line.
SUMMARYVertive is seeking passionate, results-oriented individuals to create, measure, improve, and grow pay-per-click (PPC) ad campaigns across multiple search engines. The position is focused on adding value by optimizing campaigns and maximizing profitability. These tasks require excellent analytical skills, marketing savvy, Excel skills and knowledge of the Internet.
ESSENTIAL DUTIES AND RESPONSIBILITIESKeyword ResearchKeyword research using WordTracker, Yahoo, Google, and internal toolsCreate and refine keyword lists to drive qualified visitors to client and partner sitesPay Per Click (PPC) Advertising - Build CampaignsCreate PPC plans based on keyword research and team-determined goals for new campaigns across multiple websites and categoriesDevelop and expand new paid search campaigns with a focus on profitabilityAnalyze data to optimize what is working, identify opportunities, and test new conceptsPerform detailed reports focused on sales, profitability, and ROIUpdates ad copy, bid positions, landing page content, and PPC campaign structure as needed based on campaign goalsCampaign Analysis and ManagementUpload ads as needed to various pay per click (PPC) search engines Monitor initial ads and results to ensure keywords achieve target position and CPCsAnalyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising campaignsExpand campaigns and increase their effectiveness by analyzing keyword metrics Provide recommendations for improvements and updates to websites based on sales and conversion trends. QUALIFICATIONS AND EXPERIENCEBachelor's degree in Business, Advertising, Communications, Economics, Mathematics or an MBACandidates should have 3-5+ years experience in online marketing or similar Search engine marketing, campaign management and/or pay-per-click advertising experience strongly preferredProficient in the use of Word, Excel, Outlook, and the InternetKnowledge and experience with HTML and Excel Macros strongly preferredExcellent verbal and written communication skills and an ability to work individually on a project or in a team environmentAn eagerness to meet and exceed objectives and take on more responsibility Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlinesCOMPENSATION & BENEFITSCompetitive compensation and benefits commensurate with experience. Benefits for full-time employees include: Health and dental insuranceParticipation in the company's bonus plan401(k) upon eligibility Paid time off for vacations/holidaysSnacks and drinksWeekly lunch in the officeA great culture with continuous learning and opportunities for career advancementABOUT VERTIVEVertive is a leading performance marketing company that builds lead-generation and comparison shopping Websites for consumer products and services. The company is at the forefront of performance marketing and has been profitable since its inception. Google, Yahoo, Microsoft, Commission Junction, LinkShare and Performics are just a few of the companies we work with daily. The company is located in Austin, Texas.
This is no run-of-the-mill job opportunity - don't pass it up! At Vertive, you'll participate in a profitable, fast-growing company where ideas matter more than job titles, and where you'll have a chance to learn and succeed every day. You will have the opportunity to start making decisions your first week on the job. Best of all, you will be working with an accomplished, driven team of technologists and business experts who thrive on performance and results.
We love our jobs and you'll love working with us.
TO APPLYTo apply, send us your resume detailing the positions you have held and the months and years of employment. Attach a cover letter explaining why this position is a good fit for you, as well as your salary history and desired compensation.
Send to: jobs@vertive.com
-Include "Senior Internet Marketing Associate" in the subject line.