Senior Copywriter
American Girl (Madison, Wisconsin)

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American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. We are a wholly-owned subsidiary of Mattel, voted one of Fortune Magazine's 2008 Best Companies to Work For! American Girl is headquartered in Middleton, Wisconsin, near Madison. Middleton was voted #1 in Money Magazine's 2007 "Best Places to Live" Small Town ranking. At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are the best of the best -- creative and energetic, thriving on innovation and passion for the business. Mattel is committed to supporting and developing employees and their career goals. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, Mattel is not only one of the best places to work, it's also a lot of fun. American Girl/Mattel offers a positive working environment, excellent compensation and benefits, and a community-centered corporate philosophy. If you're as excited about the future as we are, consider this opportunity. The Senior Copywriter is responsible for writing high-impact projects in the retail channel and across channels when necessary. This person develops messaging-direction and executes copy meeting the strategic and financial objectives. The Senior Copywriter initiates and develops visual/verbal integration to create impactful concepts and partners with others to execute and maintain the consistency of brand voice across channels. Requirements include: *Bachelor's degree in English, Advertising, Marketing or Journalism *3+ years of experience in Marketing/advertising copywriting/copy direction *Strong design sense and understanding of how words and images work together *Strong communication skills *Experience partnering with art staff *Understanding of marketing concepts *Excellent computer skills Please apply at mattel.com/careers Mattel/American Girl is an Affirmative Action, Equal Opportunity employer. M/F/V/D