Senior Business Leader, Innovation Insights And Pl
Visa (Silicon Valley/Peninsula, California)

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Visa operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.

 

We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.

 

Posting Description

 

Senior Business Leader, Innovation Insights and Planning, leads consumer insights work for the Innovation & Initiatives marketing team, providing key input to longer-term (5 year) strategic marketing plans and current strategic growth initiatives. 

 

Responsibilities

 

§         Work closely with Innovation marketing and cross-functional team to ensure consumer needs are understood and leveraged in longer-term strategic marketing plans

§         Build on existing knowledge base by implementing insights best practices to identify unarticulated consumer needs and growth opportunities

§         Determine global consumer research needs and objectives.  Partner with Visa Research on design, execution and analysis

§         Present consumer insights and implications in compelling fashion to internal stakeholders and external partners

§         Provide input to product/service positioning and messaging strategies for early-stage growth initiatives

§         Participation in cross-functional marketing team that includes representation from Marketing, Product Management, Sales, Corporate Relations, Corporate Events, Market Research and external agencies

§         Participation in sales presentations to clients and providing ongoing marketing consultation as appropriate when unique expertise in consumer insights is needed

§         Support selling efforts to financial institution and/or merchant clients, including direct involvement in key client presentations

 

Key Partners

 

§         Consumer and Commercial Product Marketing Insights Business Leaders

§         Product Management

§         Client services

§         Merchant Marketing

§         Financial Institution Marketing

 

Requirements

 

§         10+ years business experience, with majority in marketing roles that involved strategy & planning as well as execution across multiple marketing disciplines

§         Experience in leading consumer insight development and research, including ethnographic research

§         Proven ability to synthesize insights and present findings effectively in written and presentation formats.

§         Four year college degree required; MBA preferred

§         Demonstrated track record of developing marketing strategies based on business objectives and executing marketing programs that delivered measurable business results

§         Management of direct reports and/or external advertising and marketing communications agency partners

§         Global experience a plus

§         Demonstrated leadership competencies:

o        Strategic thinking and thought leadership

o        General management/P&L experience

o        Executive presence

o        Proven track record in leading a high performing team, and setting clear priorities

o        Ability to attract and develop talent, and motivate external agencies

o        Teamwork, interpersonal & relationship-building skills, and ability to lead by influence and example

o        Strong written and oral communication, including large-group presentations

o        Analytical skills and ability to develop quantitative models, e.g. business case, forecasting

o        Initiative and strong bias for action

§         10-20% travel required

 

  REF: CAAR567209