Sears Marketing Planning Manager - Integration (non Circular)
Sears Holdings (Chicago Northwest, Illinois)

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Sears is committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships. We are proud of our diverse, high-performance team work environment and we strive for continuous improvement through keen focus on growth, effectiveness and a sense of urgency. Individuals who are driven to earn our customers' trust and business every day, who act with integrity, who treat everyone fairly and value diversity, and who are accountable for their actions are welcome to show interest in becoming a member of our winning team.

The Sears Marketing Planning Manager - Integration (non- circular) Develops and implements comprehensive marketing plan to achieve strategic goals and objectives relative to markets served by understanding the buying habits of customers by market segment. Includes integration of all marketing channels, promotions, advertising and in-store experience. Qualifications 1. Develop and communicate integrated storewide promotion strategies 2. Conduct Post Mortem analysis of storewide promotions 3. Responsible for integration of Storewide promotions (for all marketing channels and all businesses) to support the seasonal framework and storewide event(s) 4. Review, and initiate when necessary, market research to anticipate competition and market trends and translate consumer attitudes into new directions. Stay on top of all data sources for the retail category, competitive and customer information 5. Assess current business and articulate the value proposition and key messaging for each category. Continually refine to optimize proposition against competitive and customer context 6. Work with merchant teams and marketing planning teams to integrate all marketing strategies and plans 7. Partner with channel experts to develop and recommend comprehensive marketing strategies 8. Recommend key merchandising categories of relevance to the merchant and marketing planning teams 9. Coordinate and aligns marketing plans with brand strategy and category promotional plans 10. Analyze program results and presents recommendations for changes in strategy 11. Develop strong cross-functional partnerships with each marketing channel owner, each business planning team, Visual Merchandising, Merchandising, Program Development, Creative, Store Operations & Communications and Finance 12. Assumes job functions and responsibilities in the absence of the Director Marketing Planning Storewide Sears KNOWLEDGE, SKILLS AND ABILITIES REQUIRED TO PERFORM ESSENTIAL FUNCTIONS: Education/Training § Bachelor s degree in Business, Marketing or Merchandising is required; MBA in relative field is preferred. Experience § Over 10 years of proven marketing management experience. Retail marketing management experience preferred. Marketing experience across various retail channels and across multiple disciplines of marketing (direct marketing, creative, event, etc.) Must also have experience working in a supervisory capacity. Must have previous experience with development and implementation of the budgeting process and creating, developing and managing a business plan. Experience in strategic planning and execution. Role specific abilities/skills § Strong verbal and written communication skills and presentation skills § Strong analytical skills and strategic thinking § Innovative and creative mindset § Courageous leadership style § Passion for the customer § Financial acumen § Results driven and a sense of urgency § Influencing/negotiating Benefits As a Sears professional, your career path options will be determined by your performance as well as your desire to advance further within the Sears organization. You'll also get some of the best benefits in the industry: -Medical, Dental and Legal Plans -Flexible Spending Accounts -Associate Discounts -Group Universal Life Insurance -Long-Term Disability Insurance -Long-Term Care Insurance -Business Travel Accident Insurance -Short-Term Disability -Vacation/Personal and National Holidays -WorkLife Solutions Please Note: Different eligibility rules apply to certain benefits. Some businesses do not offer all benefits shown.

Sears is an Equal Opportunity/Affirmative Action Employer.