Regional Marketing Manager
Whataburger Inc. (Dallas, Texas)

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Regional Marketing Manager –  Jackson, MS; Vicksburg, MS; Gulfport, MS; and Louisiana locations.

The Marketing Department is recruiting for Regional Marketing Managers. This position is located in Jackson, MS; Vicksburg, MS; Gulfport, MS; and Louisiana locations and will report to the Director of Field Marketing. 

Must be willing to relocate to Louisiana or Mississippi.

RESPONSIBILITIES:

·  Protects and promotes our Brand.

·  Reports on Local Store Marketing tools and program needs to Divisional Director of Field Marketing. Works with Director to develop new programs and modify existing programs.

·  Works with the media, businesses and local community to partner

·  Assumes additional responsibilities as assigned.

·  Monitors program activity, and provides status reports to Divisional Director on a monthly basis.
Monitors the Zone and Region marketing budgets. Ensures costs are aligned with forecasted targets and makes adjustments as required. Provides budget summary to the Division Director and recommends new ways to controls costs.

·  Plans and delegates work to Zone Marketing staff. Makes decisions regarding employment, training and development, performance evaluations and other staff related issues.

·  Measures and evaluates the success of the marketing programs and the impact to business. Reports program results, sales and transaction impacts to Divisional Director, and recommends adjustments for increased success.

·  Recommends media opportunities (outdoor billboards, media-based sponsorships, etc.) based on store needs and store environment. Follows up on process to ensure media elements are consistent and meet the Brand standards.

·  Plans and executes Zone and Region marketing on a quarterly basis

Requirements Education:

·  Bachelor’s degree

Experience:

·  Restaurant, or similar, experience required.

·  Minimum seven (7) years of previous marketing experience, preferred.

·  Experience in field/local store marketing and sponsorship/event management required.

·  Excellent verbal and written communication skills and well-developed analytical skills required.

·  Previous experience in food service or related retail industry preferred.

·  Proficiency in MS Office (Word, Excel, Outlook, PowerPoint).

Working Conditions/Travel Requirements:

·  Employees are expected to work the necessary time to satisfactorily fulfill job responsibilities

·  Working conditions exist to satisfactorily fulfill job responsibilities

·  Must be able to travel within the assigned Region, with up to 2 overnights per week

Quarterly Bonuses, company car, plus benefits including: 
• Multi - tier Health Insurance
• Free Dental
• Discount Vision
• 401k & profit sharing
• Scholarship Opportunities 

Please visit our website to apply: WWW.WHATABURGER.COM

EOE