Prudential Real Estate Agent: Move Your Business To A Safe Harbor
Prudential Fox & Roach Realtors (Allentown, Pennsylvania)

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Navigating Change Over the past few years, the real estate industry has fluctuated significantly. First, there was an unprecedented increase in the real estate values and volume of transactions. This increase drew many people to work in the real estate industry for the first time. In many markets this was followed by an extraordinary fall in home values and market volumes. It is well known that real estate is cyclical, but even the veteran brokers and investors are surprised at the seriousness of this downturn.
If you’re one of the individuals who started a real estate career in the last five years, this set of market conditions and developments can be puzzling. Is this downturn something you should wait out? Are we returning to a “new normal” where the real estate market will not be so volatile? Are there fundamental changes developing in how real estate will be bought and sold in the future?
These are all important questions for which you’ll need answers in order to make informed career decisions in the months ahead. Change is upon everyone in the real estate industry. Do you have someone who is helping you navigate this change and take advantage of the opportunities that will emerge as the industry gets shaken up?
Finding Safe Harbor When the seas get rough, smart sailors look for a safe harbor to weather the storm. For most real estate agents this means cutting expenses and lowering the downside risk of maintaining a real estate career during adverse market conditions. Hanging your license with a “desk-fee” broker that offers a low level of support in exchange for high commission splits is not a sustainable business relationship for most new agents. While this arrangement works when the new sales are plenteous and easy to come by, the overhead (i.e., desk fees and other fixed expenses) can sink a real estate career that is not mature and well funded.
In addition to cutting expenses, most new agents need additional support and guidance during these turbulent times. Many see themselves at a crossroad: Should you throw in the towel and go get another job, or is it necessary to persevere through the difficult times in order to realize a long-term success? A safe harbor may help you find the answer to this question. Surrounding yourself with supportive people who have the experience, knowledge, and interest in helping you make insightful career decisions is one of the best things you can do during a time of change.

What Kind of Change is Right For You? There is no doubt that some people should abandon their real estate careers in response to the downturn in the market. These individuals were not well suited for a real estate career from the beginning, and the market conditions have exposed their weaknesses.
However, there are others who are struggling right now, but are doing so in part because they are not with an organization that is equipped to utilize their unique set of strengths. If you think that you may be part of this second group, then you would benefit from finding a safe harbor, aligning your strengths with a business process that supports those strengths, and persevering through the turbulence ahead.
Peter Drucker, the legendary management guru once said,

"Success comes to those who know themselves, their strengths, their values,and how they best perform."

If you’re going to make an informed decision concerning the direction of your career, it is important that you learn how your unique strengths, or core capacities, align with the work that you are going to be doing in the future. This is true whether you are working in the real estate industry or trying to find a new career field in which to apply your strengths.

Core Capacities Predict Potential for Long-term Success and Engagement Core capacities are a person’s organic talents or natural “wiring”. Each person has a unique “recipe” of core capacities that predict his or her propensity to perform certain tasks with success and vital engagement. If there is misalignment between your unique core capacities and your current environment, there is little chance you will be able to perform at a top level and find engagement for an extended period of time.
If you’re thinking about giving up real estate as a career, you may want to consider the possibility that the environment inside your company may be at odds with your unique recipe of core capacities. Each company does business differently than its competitors. Sometimes these differences appear large, and sometimes they appear small. In reality, these differences, no matter how small, add up to a group of business processes and tasks that are significantly different from company to company.
For some people, a change in environment can allow for better alignment between an individual’s core capacities and a business process that utilizes the person’s strengths. While there are typically no quick fixes or shortcuts, individuals whose core capacities specifically complement the business process in which they work are able to feel more engaged in their work and experience long-term success.

Discover Your Unique Recipe of Core Capacities Now We have developed an understanding of which core capacities tend to make people successful in our company’s environment. We’ve done this by conducting research across our entire agent population and building a framework that contrasts those who are flourishing and those who are languishing in our environment. We would like to give you an opportunity to conduct a 10-minute evaluation to learn this information as well.
Please understand, this is not some kind of gimmick to persuade you to indiscriminately leave your existing company. We will not benefit if you come into our environment and continue to struggle in your real estate career. However, if you are among the small group of agents whose core capacities do align with our company’s business processes, then you could stand to gain a great deal of both personal satisfaction and financial success by making a change. For capable candidates, we’re willing to provide the safe harbor, training, and support to navigate the changes ahead.
The Core Capacities Index™ (CCI) is quick, easy, and confidential. You’ll get to read your results immediately after you complete the assessment. Taking the CCI is one of the quickest things you can do to become more aware of your strengths and values, learn how you perform best, and become more purposeful in your day-to-day tasks. Even if you decide to leave the real estate industry, the information you learn about your core capacities will help you find a new career field that is better aligned with your strengths. To get started, please click the Continue button below.

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Privacy Guarantee: As a workplace professional, you must investigate many opportunities to improve your personal performance and career. However, considering a change of career and/or employer is a very personal and confidential matter. The information you provide during this evaluation will not be shared with any third party for any reason. We will not inform your current employer or others in your network that you have contacted our organization for the purpose of learning about your core capacities. We make no exceptions to this privacy guarantee.
The CCI is administered via a set of confidential web pages and your personal results will be delivered to your personal email address. Your unique CCI results are yours to keep with no cost or obligation even if you choose not to engage our company in an employment dialog. The CCI typically takes less than 15 minutes to complete. For your protection, any information you enter will be discarded if the evaluation is not submitted within 60 minutes.

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