Off Premise Regional Account Manager
Brown-Forman Corporation (St Louis, Missouri)

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About Brown-Forman Beverages:

Brown-Forman Corporation is an independent, publicly-traded producer and marketer of premium spirits, wines, and other adult beverages, including Jack Daniel’s Tennessee Whisky, Finlandia Vodka, Southern Comfort, Fetzer Vineyard California Wines, Korbel California Champagnes, Sonoma-Cutrer Estate Bottled Wines, Tuaca, Chambord, and, Herradura and el Jimador Tequila.  For more information about Brown-Forman and our brands, please visit our website at www.brown-forman.com

Job Description:

Responsible for analysis, strategy, best practices, and planning on a

Channel level across all Customers for National and Regional Off-Premise

Accounts.

Provides understanding and gathers Consumer and Channel/Customer

insights through research.  Utilize data gathered through

research/analysis to develop plans to support the brand and capitalize

on opportunities to enhance growth

Provide understanding and develop brand best practices and transfer

knowledge to brand activation team for implementation.

Recommend efficient and effective pricing and promotion strategies to

gain placement, growth and drive sales for the brand

Includes development of sales presentation/materials and

tracking/analyzing 4Ps in-market implementation.

Develop and present Market/Consumer/Brand/Category trends to key

Customers.

Serve as an expert to Marketing/Trade Marketing and manage cross-

category Customer needs for the brand.

Utilizes information from a range of sources to understand market

trends, competition, customer strategy and brand strategy.

Analyzes business trends and clearly understands competition.

Assists in the development of trade spend guidelines, performs top-line

allocations and reviews and authorizes planned field trade spend.

Helps develop national and/or local channel and account-specific

promotional programs/key events.

Reporting Relationships:

Reports to: Off Premise Regional Territory Manager/State Manager

Partners with:  Brand teams, Distributors, local sales team

Success Factors:

#        Leveraging cross functional networks: Understands and

demonstrates awareness of the inter-relatedness of different functions

within organizations.  Considers #big picture# patterns and systems

across functions when addressing problems, resolving issues, or

formulating strategies.  Demonstrated ability to work on projects with

cross-functional teams to meet consensus goals.

#        Sales Leadership:  The ability to articulate vision and inspire

others toward achieving organization goals.  Establish and communicate a

clear direction while developing and inspiring a shared sense of

purpose.

#        Strategic thinking: Initiates, guides and participates in the

establishment and articulation of a long-term strategy including a plan

for allocation of staff time and resources. Ability to identify new

opportunities and applications that add value for the customer while

enhancing the value for B-F.

#        Technological Literacy:  Possesses and demonstrates appropriate

level of technical expertise and familiarity with technology, primarily

associated with, but not restricted to computer knowledge and skills.

Ability to utilize B-F systems.

#        Analytical ability:  The ability to allocate necessary and

sufficient time and effort to analyze data and make appropriate

decisions.  The ability to identify problems, analyze relevant data,

think critically, generate alternatives, and select solutions to

problems.  Includes the ability to generate options and alternatives to

problems or issues.

#        Accountability:  The ability to set challenging goals and achieve

results beyond agreed upon organizational objectives.  Self-confidence

and strong analytical skills enable sound judgment and the ability to

handle pressure when advising others.

#        Planning, organizing, prioritizing:  Directs or allocates finite

resources towards the achievement of specific plans, projects, goals or

objectives which are identified as having precedence in importance.

Ability to effectively manage and complete all aspects of complex

projects.

#        Business Acumen:  Demonstrates good business sense, including the

ability to make effective and efficient use of financial resources to

achieve intended objectives.  Working knowledge of channel strategies,

brands and account strategies.

#        Excellent Communications: Proven ability to communicate

information and ideas to others in an understandable manner.  The

ability to comprehend and understand new information. The ability to be

straight forward, candid while setting a professional standard for

treating others with dignity and respect.

#        Business Innovation:  Demonstrates solid business sense and the

ability to generate unique and effective solutions to problems.

Includes the ability to generate options and alternatives to problems or

issues, present and encourage new ideas and to appropriately question

accepted ideas or solutions.  Asks #what if# questions.

#        Coaching and developing direct reports:  The ability to naturally

encourage others and move the team or group towards the organizational

goals.  Influence and understanding of individual differences enable

others to be recognized and rewarded behaviors the organizations seeks

to reinforce.

#        Results orientation: The ability to operate with a high level of

energy focused on outcomes.  Demonstrate enthusiasm for the organization

through commitments and actions.  Business results are significantly

impacted through individual efforts.

Must have requirements:

# Demonstrated ability to build relationships and maintain effective

working relationships with distributors and accounts and all internal

stakeholders.

# Demonstrated strong coaching and sales training skills

# Demonstrated knowledge of off-premise business and three-tier

distribution system

# Team player:  Able to put the needs of the overall Brown-Forman

business above the specific needs of the territory or team.  Seeks out

opportunities to collaborate with leaders in other channels and

territories.  Keeps relevant parties informed of activity and seeks

similar behavior from the area team.

# Literate with word processing programs (such as Word), spreadsheet

programs (such as Excel), and presentation programs (such as

PowerPoint).

# Must have valid state driver#s license.

# Physical ability to lift 60 pounds.

# Bachelor#s degree plus 2 years industry experience, and/or 4 years

sales experience in a consumer products industry.

TO APPLY: Please visit us at http://www.brown-forman.com/careers

Please look for "Off Premise Regional Account Manager” or for the requisition #1153BR” in the keyword search field.