North American Marketing Manager
Esterel Technologies (Boston, Massachusetts)

Company: Esterel Technologies, Inc.
Esterel Technologies, Inc. is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

 

Reporting: The North American Marketing Manager reports directly to the Vice President of Corporate Marketing and Business Development of Esterel Technologies, Inc.

 

Location: United States, MA. The North American Marketing Manager shall operate from a “home” office and “will be required to travel throughout the USA and to a lesser extent throughout Europe and the Far East”.

 

Start Date: as soon as possible.

 

Responsibilities

 

General Planning and Execution

·         Assist V.P. Corporate Marketing in the execution of the marketing plan and responding to internal and external requests for marketing support

·         Assist V.P. Corporate Marketing in the development and execution of marketing campaigns that operate within the overall marketing plan

·         Contribute to global marketing infrastructure planning and development

·         Contribute to global web site and search engine optimization strategy

 

Event Planning and Execution

·         Develop and coordinate North American Trade Show & Seminar events

·         Prepare Event Agenda, Invitations, Registration Forms for Customer events.

·         Develop media packs & giveaways for trade shows and conferences.

·         Serves as liaison between the company and PR agencies, advertising agencies, freelance talent, print suppliers, and other marketing services.

·         Track prospective contacts, seminar attendees, event revenues & expense tracking.

·         Manage and track the expenses for each event. Ensure budget is managed properly.

·         Responsible for Media & Marketing Event Budgets.

·         Arrange preparatory meetings for Seminar Events and Trade Shows.

 

General Public Relations

·         Company Newsletters, Prepare Press Releases and Event Announcements.

·         Update Company News & Headlines in the corporate website.

·         Generate mailings (both printed and electronic) to prospective customers, including thank you letters & trade show passes, etc.

·         Validate and fulfill Request for Marketing Information. Track requests & mailings.

 

Lead Generation Engine

·         Assists in the development of promotional strategies and product development.

·         Establish and execute webinar strategy for North America

working with the product marketing team to create content, record presentations, deliver presentations and analyze results

·         Participate in white paper syndication strategy

·         Work with marketing team to properly organize, store, and keep up to date, all sales tools such as brochures, datasheets, and sales presentations

·         Work with product marketing on presentation and demonstration strategy for all “shows” that the company participates in.

·         Measure and analyze marketing campaign results

 

Administrative and Logistical Support

·         Provide administrative and personal support to Directors, coordinating travel arrangements, & preparing agendas, appointments, and group accommodations for all events.

·         Provide general administrative assistance as requested by V.P. Corporate Marketing

 

Qualifications

College degree preferred background in Marketing or Public Relations, strong written and verbal communication skills, proficiency in MS Office, excellent phone skills.

 

·         With excellent organization & communication skills, the ideal candidate will have a team spirit and abilities to work in an international environment. Self-motivated, comfortable working independently, with the ability to work within tight deadlines. Proficiency in Microsoft Office is essential.

·         Ability to effectively present information and respond to questions from groups of managers, clients, members, and the general public.

·         Ability to write reports, business correspondence, and procedures

·         Successful candidates are innovative, self-starters, independent, highly creative workers with good follow-up skills, energetic, organized and possess excellent interpersonal skills.