New Vertical Sr. Marketing Manager - 5301
Alliance Data Systems, Inc. (Columbus, Ohio)

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Description: Responsibilities

General Statement of Duties: Develops and manages the marketing efforts for initiatives relating to product development in new verticals. This includes the development of programs designed to gain entry into the marketplace and the execution of sales and marketing programs designed to bring on new pilot clients. The New Vertical Marketing Manager will develop partnerships with Sales and Brand Marketing to drive prospecting, branding, and marketing activities.


Supervision received: Works in conjunction with the Sr. Director of Retail Marketing and Development

Supervision exercised: None

Examples of duties: (Any one position may not include all of the duties listed, nor do the listed examples include all that maybe found in this job.)

Develops positioning for new products
Develops the plans for launching the new product into the marketplace
Works with the Sales team to develop prospect prioritization, sales strategy and materials in order to obtain signed agreements
Provides presentation and demo support for Sales for prospecting opportunities
Manages the branding and marketing execution for the product concepts in conjunction with the Marketing Communications team.
Authors success stories based on pilots
Develops product sheets, sales materials, and training materials for Client Sales and Business Development in conjunction with Marketing Communications
Represents Alliance Data at industry and networking events Qualifications: Skills

Proven ability to develop and execute marketing plans for new product launches.
Experience with branding initiatives.
Proven ability to develop sales plans and communications.
Excellent written and verbal communication and persuasion skills.
Ability to manage multiple projects simultaneously.
Ability to effectively lead a cross functional team and/or direct professional colleagues who may be senior in tenure or status.
High resilience and constant initiative. Entrepreneurial spirit.


Minimum Qualifications

Education: BA/BS degree in business administration, marketing, market research or commensurate experience

Experience:
7-10 years of business experience managing marketing and sales efforts for new product or service launches or commensurate experience in building new business relationships. Three to five years of experience in financial services or advertising. BA/BS degree.


Desirable: Master of Business Administration (MBA) or other graduate degree. Retail experience. Salary/Benefits: Salary commensurate with experience Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k). Job Location: Columbus, OH Job Number: 2934 Company Profile: About Us

Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America's most recognizable companies. Using transaction-rich data, Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data's brands include AIR MILES, North America's premier coalition loyalty program, and Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its web site, www.AllianceData.com.

About Our Team

Let's face it; it's a brand loyal world we're living in, which is why Alliance Data Retail Services offers integrated private label, co-brand, commercial and gift card services enhanced by integrated marketing services. We manage over 65 credit programs for America's most recognized retailers, helping them sell more and improve customer loyalty.

Conditions of Employment

All job offers are contingent upon successful completion of drug screen and background checks.