Na Dir. Of Marketing, Maxis - #13856
Electronic Arts (San Francisco, California)

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ENTERTAINING IS OUR PASSION

EA was founded 25 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry—and the company—has expanded immensely, but we are still driven by the same passion for developing, publishing, and distributing the world’s best games. Our history has been one of great success, and our future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA Favourites like Burnout, Battlefield, Mercenaries, Dead Space, Spore, FIFA, Madden, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by our talented staff at locations right across the Globe we are united in our passion to continue shaping the future of interactive entertainment. Together we can make a difference.

The Marketing and Sales teams are critical to the success of any game. The Marketing team works closely with game developers to ensure the game has a clear design and a clear ‘X’ factor, (i.e., the defining element of the game that makes it unique and the ultimate reason behind why our customers should pay for and play our game). The Marketing team identifies the key audience for our games and tailors the marketing strategy to communicate clearly to the intended target. The Sales team is responsible for making sure the game reaches all relevant distribution points, so that our customers can find our games at their favorite shopping destinations.

Role Overview

The Marketing Director for Maxis is responsible for driving marketing strategy and developing new business opportunities throughout North America for Spore and Maxis’ future releases.

Key Duties and Responsibilities

- Take part in the development of global marketing plans. Drive the marketing strategy for North America, specifically.
- Oversee the development of global marketing creative including advertising, POS, and packaging.
- Lead the NA-based Maxis marketing team
- Work closely with the VP Marketing and development team to bring market and consumer insights in the game development process.
- Work with the Maxis marketing team, studio and regional partners to develop the 3 year franchise plan for Spore.
- Represent Maxis at the highest levels of EA’s NA business concerning forecasts, marketing spend and marketing plans
- Provide constant communication to VP Marketing on marketing plans, sales figures and market conditions.
- Responsible for developing and monitoring overall budget for department.

Skills, Knowledge, and Abilities

- 7+ years product marketing experience, preferably in the games or related entertainment industries
- Bachelor Degree required.
- Excellent creative and strategic thinking
- Proven success leading creative teams and negotiating deals
- Strong oral and written communication skills
- Ability to manage projects on schedule and within budget
- Motivates and energizes people and teams by exhibiting a ‘can-do’ approach
- Cooperates, collaborates, and works toward common goal with others
- Champions projects and outcomes
- Consistently strives to achieve results

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