Marketing Coordinator
IntegraMed America (Boston, Massachusetts)

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Reproductive Science Center (RSC), located in Lexington, Massachusetts, is seeking a full-time marketing coordinator. The Marketing Coordinator is responsible for the smooth and efficient planning and implementation of RSC’s marketing initiatives.  This position focuses on the development and implementation of several key marketing elements for the Practice, including internet marketing, public relations, special events, and other marketing support programs.

The Marketing Coordinator works in close collaboration with the Executive Director, Sales team and members of the management team to ensure the delivery of the highest quality marketing and communication initiatives for the Practice.

This position requires the unique combination of creative output, project management and strategic thinking.

Position focuses on driving new patient inquiries for the Practice. Manage daily operations to ensure marketing functions are executed according to the schedule and budget including advertising, sales pieces, direct mail creative and list management, event planning and execution, internet marketing and website optimization, public relations and collateral material creation and inventory management. Collaborate with Executive Director and outside creative agencies in the strategy and design of marketing campaigns. Ensure all new marketing programs and updates are communicated to Doctors, Management Team and the Practice Sales Team. Assist Executive Director with marketing budget management. Manage reports and results tracking associated with all marketing programs; in conjunction with Sales Team, identify areas for improved performance. Ensure consistency of branding in marketing materials, projects and creative - per design guidelines.

Requirements:

Bachelors Degree in Business Administration, Communications, or Marketing. Minimum five years of marketing and project management experience. Demonstrated internet marketing, public relations and direct to consumer campaign successes. Highly self-motivated with an ability to work independently. Excellent interpersonal and communication skills. Public relations experience a must. Internet marketing experience, with emphasis on SEO, highly preferred.

RSC is a physician practice of about 100 employees dedicated to the treatment of infertility and also one of the largest such practices in the country.  We are a member of the IntegraMed America network of providers.  For more information on the company, please visit our website at www.rscnewengland.com

Please email/send resume and salary requirements to:
Human Resources
Reproductive Science Center
One Forbes Road
Lexington, MA 02421

Email: haryanto@integramed.com