Marketing Planning Manager - West Valley City, Ut, Colorado Springs, Co Or Reston, Va
UnitedHealth Group (Salt Lake City, Utah)

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UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health. Ingenix delivers Intelligence for Health Care. A UnitedHealth Group company, Ingenix unites the brightest minds to transform organizations and improve health care through information and technology. We serve a diverse customer base within the health care community, including health care payers, providers, employers, pharmaceutical companies, consumers, workers’ compensation and auto liability insurers, and government agencies.    We are searching for a seasoned professional with strong marketing strategy and management skills to take on the role of Marketing Planning Manager for physician practice management and EMR solutions. This is a unique opportunity to collaborate with a dynamic team, with access to world-class marketing resources in a results-driven organization. Bring your talents to a health care industry leader—apply today.   Primary Responsibilities: Planning integrated marketing programs, including market segmentation, messaging, and marketing mix. Creating corresponding budgets and program timelines. Establishing response objectives, analyzing results and monitoring ROI (return on investment). Managing development of marketing campaign deliverables. Interfacing with Executive Management, Product Management, and Sales on program development and results. Qualifications: 5 plus year of experience in Business to Business Marketing planning and campaign execution experience is required,  A strong background in interactive and direct marketing is also needed. Experience working with closed loop marketing required  3 years of experience managing outside agencies or resources in development of marketing campaigns. 3 years of Experience in enterprise technology is required. Problem-solving skills and the ability to manage multiple projects in a fast-paced environment will be valued. Intermediate level of microsoft office is required. Bachelors is required MBA is preferred. 25% travel nationwide is required. UnitedHealth Group offers a full range of comprehensive benefits, including medical, dental and vision, as well as a matching 401k and an employee stock purchase plan.   Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V.  UnitedHealth Group is a drug-free workplace.  Candidates are required to pass a drug test before beginning employment.