Marketing Manager
Crary Industries (East North Dakota, North Dakota)

Salary:: View salary range

Ref Code:: 71090239

Minimum Career Level:: Experienced (Non-Manager)

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Marketing Manager

Crary Industries, a leader in the manufacturing of agricultural equipment is seeking a Marketing Manager to provide leadership and direction for our Crary Agricultural and Lockwood products. This position will focus on determining what Crary Industries’ customers are seeking to purchase, what services they want us to provide and how we communicate to the customer regarding our products and services.

DUTIES

1. Develops and supervises the development of short and long range goals for the Crary Agricultural, Fan and Lockwood products and services.

2. Develops product strategies and identifies products or services that would allow for growth while achieving maximum impact on profitability.

3. Supervises the development of internet based communications on product information, capabilities and applications.

4. Supervises the development of print based communications on product information, capabilities and applications.

5. Represents the company as needed by sales. Continuously promotes the quality and performance advantages of Crary and Lockwood products and services.

6. Maintains constant and open communication with the sales team as to ongoing products and services required for achieving established goals and objectives. Creates plan to coordinate communications to ensure all leads for new products are pursued and presented in a timely manner.

7. Assists the sales organizations in the development and execution of dealer sales plans and incentives.

8. Ensures awareness of competitive products. Reviews, assesses and evaluates surveys, articles, patents, sales reports, competitors publications and similar information.

9. Provides supervision and direction to personnel assigned within the department, ensuring that all positions are adequately staffed with properly qualified personnel.

10. Prepares and submits an annual operating budget, recommends capital expenditures where justified. Keeps expenses within budgeted amounts unless specifically altered by management.

11. Supervises all Crary Agricultural and Lockwood marketing support personnel.

QUALIFICATIONS

Bachelor’s degree or equivalent in marketing or business administration.

1. 2 or more years experience in developing and executing both web based and print based communication strategies

2. Strong leadership and sound decision making qualities

3. A background in the agricultural economy is preferred

4. 2 years of supervisory experience

5. Must possess excellent written and verbal communication skills

6. Must be proficient in WORD, EXCEL and POWERPOINT

We offer a competitive wage and benefits package and an opportunity for personal growth. Please send resume and salary history to:

Mike Haapala

Crary Industries