Marketing Manager – New York
Analytic Recruiting, Inc. (New York City, New York)

Prestigious consulting firm in NYC seeks Marketing Manager with direct marketing and direct mail experience within a financial environment. Roles and Responsibilities: • Oversee cross-functional teams (e.g., client, internal team, creative agency, mail file processors, and print vendors) in execution of segment-based direct mail programs for consumer financial services products. This involves: o Maintaining in-depth understanding of client's overall marketing strategy o Managing timelines and budget o Managing third parties in terms of quality of deliverables, costs, and overall efficiencies to maximize cost savings to client • Develop direct mail materials that will motivate product ownership and usage in prospect acquisition, cross-sell and utilization campaigns. This involves:o Researching and understanding client product offers, scope of mailing and competitive landscape o Outlining strategic objectives based on quantitative research in creative briefs for each direct mail campaignPrevious Experience: • 3+ years of experience in direct marketing and direct mail design • Financial services background preferred • Some quantitative background is recommended given the highly analytical nature of our work – this will help with project management tasks such as:o Directing modeling o Forecasting and evaluating economics of campaigns o Developing and working with our segmentation frameworks • Basic understanding of segmentation • Excellent written and oral communications skills • Excellent project management skills • Experience with industry tools including Adobe Creative Suite (a possible plus as it may allow us to internalize some of the editing work) Salary: to $100K Refer to Job# 16506-Monster email MS Word attached resume to Donna Bacon, donna@analyticrecruiting.com or register online at www.analyticrecruiting.com choosing Donna Bacon as your contact recruiter.