Marketing Manager - Minnetonka, Mn
UnitedHealth Group (Minneapolis, Minnesota)

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UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health. Prescription Solutions helps consumers obtain the medications and products they need to live healthier lives. Services offered by the company include pharmacy network contracting, rebate contracting and administration, mail order pharmacy facilities, specialty drugs and retail drug claims processing.  The company is one of only three in the United States to have received URAC dual accreditation and provides clinical services to help its clients provide cost effective, quality-driven results.  The company is part of Pharmacy Services group, within Enterprise Services, a family of UnitedHealth Group businesses dedicated to improving the health and well-being of Americans.      This positions is involved in developing market strategies to support medical supplies products generally within the Medicare market.  Marketing drives new customers and sales growth. Position develops strategies and tactical plans to support growth and retention, support new product and program launches, and combat competitive pressures.  Marketing channels include direct-to-consumer campaigns with focus on direct mail.  Client/partner relationship management along with exploring cross-company synergies is important.  Position will analyze economic considerations, life-time-value, develop marketing forecasts, estimate costs, and manage program/project budgets.    Primary Responsibilities: Generally work is self-directed and not prescribed. Works with less structured, more complex issues. Serves as a resource to others. Assesses and interprets customer needs and requirements. Identifies solutions to non-standard requests and problems. Solves moderately complex problems and/or conducts moderately complex analyses. Works with minimal guidance; seeks guidance on only the most complex tasks. Translates concepts into practice. Provides explanations and information to others on difficult issues. Coaches, provides feedback, and guides others. Acts as a resource for others with less experience. Qualifications: Undergraduate degree required and MBA is preferred. 3 years of experience in Marketing Analytics. 3+ years with direct marketing, preferably direct mail & call center experience. Experience in insurance, health care, medical products or highly regulated industry a plus. Attention to detail critical. Ability to manage multiple projects. Strong analytical skills. Account management, client or relationship management experience a plus. Diversity creates a healthier atmosphere:  equal opportunity employer M/F/D/V. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.