Marketing Manager-direct Response
Stroll (Philadelphia, Pennsylvania)

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PLEASE NOTE: ONLY LOCAL PHILADELPHIA AND NEW JERSEY CANDIDATES WILL BE CONSIDERED FOR THIS ROLE. IF YOU HAVE MORE THAN 4 YEARS OF DIRECT MARKETING EXPERIENCE, YOU MAY BE OVERQUALIFIED FOR THIS ROLE. MUST HAVE A BACHELOR'S AND SOME EXPOSURE TO DIRECT RESPONSE MARKETING IN ORDER TO BE CONSIDERED FOR THIS ROLE.

 

Stroll is an online direct response retailer located in Center City, Philadelphia, specializing in the sale of self-improvement audio books to consumers. The products we market are designed to transform lives and help everyday people reach their peak potential in achievement and personal fulfillment. The company has an aggressive growth plan, with an 80% revenue growth target for 2008, and targets similar growth in 2009, with the objective to be a dominant player in the $8 billion self-improvement information products market within the next five years. Stroll has an immediate opening in its Center City offices for a Marketing Manager. The broad and comprehensive scope of the Marketing Manager position is ideal for the candidate wishing to rapidly gain deep operating and strategy experience in all key facets of the Internet Advertising and Marketing, Consumer E-commerce, and Direct Response Marketing businesses. The Marketing Manager will report directly to the Senior Marketing Manager, and will be responsible for working on assignments within six key areas of the company’s marketing initiatives: Marketing Analytics, Search Engine Marketing, Email Marketing, Marketing Optimization, Media Management, and Marketing Operations. Individuals who ultimately excel in the broad-based Marketing Manager position will be evaluated to move up into a specialized role within one of the above six areas.

 

Stroll is a high-growth, fast-paced organization whose self-managed team structure depends highly upon the ability of individual team members to work independently to produce a superb quality of work output on time and on strategy. Accordingly, candidates for this position will be assessed principally upon their raw skill set (analytical, communication, time-orientation) ,their demonstrated interest in and enthusiasm for the industry and previous work experience in e-commerce

 

 

Qualifications:

 

The ideal candidate will meet the following qualifications:

 

·         0-4 years of experience in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing

·         Enthusiastically committed to pursuing a career in the field of Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing

 

·         Familiarity or the ability to quickly familiarize yourself with the general economics of direct response advertising

 

·         Strong quantitative analysis skills with the ability to make data-justified business decisions (a high level of proficiency in the use of MS Excel required and a basic working familiarity with applied statistics a plus)

 

·         Extremely detail oriented with the ability to precisely manipulate large, multi-faceted data sets (experience in the use of MS SQL database and web analytics tools such as Webtrends or Omniture SiteCatalyst a plus)

 

·         Strong time management and organizational skills

 

Strong interpersonal written and oral communication skills

 

·         Four-year degree required; degree in MIS, Marketing or general Business a plus

 

 

Responsibilities:

 

·         Search Engine Marketing: Identify and manage to profitability keyword-based advertising opportunities across engines such as Google, Yahoo, MSN, Shopping.com, and Shopzilla; work with internal and third-party website development and copywriting resources to build websites which adhere to search engine optimization best practices and achieve high rankings on search engine results pages.

 

·         Media Management: Prospect for media placement opportunities (across the acquisition email, search, online display advertising, online lead generation, print, direct mail, direct response radio, and direct response television channels) that fulfill the company’s stated volume and profit targets for new customer acquisition; manage logistics of deployment schedules for acquisition media campaigns; forecast and report on return on investment statuses of customer acquisition campaigns.

 

·         Email Marketing: Use company’s customer and prospect databases to segment and export targeted email lists for company email promotions; manage and quality assure email creative development with Graphic Design and IT departments; monitor and work to improve email deliverability rates; report on and analyze campaign performance.

·         Marketing Analytics: Assist in structuring and developing customer databases and marketing analytics reporting datamarts; run regular marketing performance reports (including predictive models); execute ad hoc analyses, as needed, to uncover strategic opportunities for Marketing department and company as a whole; research and assist in the selection and installation of data mining and analytics tools for reporting and analysis

·         Marketing Optimization: Assist in identification of opportunities to measurably improve the company’s marketing campaigns; design and execute marketing experiments to test the validity of team member ideas; analyze and report on test results and roll “winning” tests into the “live” campaign environment

 

·         Marketing Operations: Manage production and deployment schedule of campaigns at each step as they move from concept to roll-out phase, coordinating as necessary with the Marketing, IT, Graphic Design, Call Center, and Fulfillment departments