Marketing Brand Analyst
ING DIRECT (Delaware, Delaware)

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Description: Department Summary:The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECT's financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marketing Department will develop marketing, advertising, and public relations strategy and plans to meet changing market and competitive conditions.
Database Marketing - supports all database marketing requirements of marketing. Power users of inbound and outbound marketing automation applications (smart selling and smart prospecting).

Job Summary:
Manage the identification, development, and refinement of consumer insights. Support marketing strategic initiatives to acquire, retain, and develop profitable customer relationships. This involves the identification of specific target customers, activation of market research initiatives and analysis, and continuous improvement of marketing communications via rigorous campaign measurement that ensures learning from previous marketing programs to improve future plans. See details in essential functions.

Essential Functions:
Manage the market research function to identify consumer insights
Create, set-up, and execute all the outbound/inbound market research projects with appropriate internal/external partners
Identify actionable consumer insights and lead various marketing partners, including: product, mortgage, direct mail, advertising, IT with recommendations to optimize marketing spends
Analyze all types of marketing campaigns via customer responses and customer behavior, and provide recommendations
Determine optimal customer target segments and appropriate strategies
Provide strategic vision for marketing organization with respect to: acquisition, retention, and loyalty Qualifications: Education and/or Certifications:
Graduate level

Technical skills and abilities:
Extensive Project Management and Excel skills are required
Skills in statistics, and/or quantitative analysis

Working Conditions:
ING DIRECT has a fast paced and dynamic environment that requires flexibility to work on other tasks as well as occasionally odd hours (i.e. late at night or on weekends). Salary/Benefits: Salary commensurate with experience ING DIRECT offers one of the best benefits plans around, providing medical and dental health coverage; flexible spending accounts; 401K retirement plans and fitness programs. Job Location: Wilmington, DE Job Number: 5944 Company Profile: Why join the ING DIRECT team? We're on a mission to lead Americans back to saving and are looking for people who share that passion to join our team. Our successful Orange Savings Account and Orange Mortgage have set the bar for how to simplify financial products to provide a better deal for consumers. If you are an energetic individual interested in helping build a different kind of bank, we look forward to hearing from you. To learn more about the world's largest DIRECT bank, visit ingdirect.com.