Marketing/advertising Associate - New York City, Ny
UnitedHealth Group (New York City, New York)

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UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health. UnitedHealthcare, a UnitedHealth Group company, provides network-based health and well-being benefits and services for employers and consumers nationwide. We use our strength, diversity and innovation to improve the lives of the more than 18 million people who receive our unique products and services. And our endless pursuit for excellence in everything we do extends to your career as well. Join us today for an inspired and purposeful mix of professional growth opportunities and personal rewards Here’s a chance to harness your creativity and make a visible impact with a Fortune 100 Company. We need a proactive marketing professional who’s fluent in Chinese languages to take on a pivotal role in our Marketing division to acquire new business and to build a positive company image in the Asian communities. Primary Responsibilities:AdvertisingInitiate, develop and implement advertising campaignsPlan and organize effective advertising programs with advertising agenciesAssist in the quarterly and yearly budget planning for advertisingKeep track of the advertising resultsMaintain good communications with agencies to develop cost-effective programsJoint Marketing/ AdvertisingExplore joint marketing opportunities with media, business organizations, providers and other relevant entities to acquire new businessCreate cost effective joint advertising programs Sales CollateralCreate effective sales materials to support the sales teamKeep the sales teams posted of new sales materials from the mainstream market Database ManagementUpdate and refresh the database on a regular basisMake marketing analysis and provide valid reportsIdentify new supply/ sources of leadsInitiate direct mail programs using our databasePublic RelationsLaunch PR campaigns and public education programsMedia relationship management, organize press conferences and issue press releases  Marketing ResearchPerform market research and survey audience to gather valuable data regarding customer behavior patterns Qualifications:Candidates must be able to read and write in English, Mandarin and Cantonese. Marketing, public relations and project management experience is needed, prior experience in healthcare desirable. Proficiency with MS Office applications is essential. A related Bachelor’s degree is needed. If you meet these criteria, and you’re a motivated team player who picks up new skills quickly, we urge you to bring your communication and multi-tasking skills to this uncommon opening with a thriving organization.Business, Marketing or Communications degreeFluent in English and Chinese (Mandarin and Cantonese), both verbal and writtenExcellent communication, analytical and presentation skillsAbility to work independently and multi-taskGood interpersonal and relationship management skillsFlexibility in working with demanding sales force (high quota driven) and high tolerance for deadline stressComputer proficiencyUnitedHealth Group offers a full range of comprehensive benefits, including medical, dental and vision, as well as a matching 401k and an employee stock purchase plan. Diversity creates a healthier atmosphere:  equal opportunity employer M/F/D/V.