Manager, Marketing Performance Management
Visa (Silicon Valley/Peninsula, California)

Salary:: View salary range

Ref Code:: 70674066

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Visa operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.

We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.

RESPONSIBILITIES

§ Provide subject matter expertise in designing, managing and analyzing direct marketing projects

§ Guide end-to-end campaign development including audience and offer selection, hurdle design, control group setup and results reporting

§ Validate results, interpret findings, present analysis to Marketing colleagues and external customers and recommend enhancements for new marketing campaigns

§ Collaborate closely with Visa´s Financial Institution Marketing teams and support efforts for writing project briefs, securing data files, and reviewing results

§ Track and Measure performance of VDT programs (ROI, response rates, etc.)

§ Assist with budget management, billing and forecasting activity

REQUIREMENTS

§ Four year college degree required; MBA preferred

§ 5+ years business experience, with preference for Direct Marketing roles (Finance, Consulting and Project Management experience also considered)

§ Demonstrated track record of executing marketing programs that delivered measurable business results

§ Demonstrated competencies:

§ Strategic thinking and analytical skills

§ Proven ability to translate ideas into action, and prioritize

§ Teamwork, interpersonal & relationship-building skills

§ Project management skills and attention to detail

§ Strong written and oral communication, including large-group presentations