Manager, Global Brand Marketing
Visa (Silicon Valley/Peninsula, California)

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Visa operates the world's largest retail electronic payments network and is one of the most recognized global financial services brands. Visa facilitates global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities.

 

We offer a range of branded payment product platforms, which our financial institution clients use to develop and offer credit, charge, deferred debit, prepaid and cash access programs to cardholders. Visa's card platforms provide consumers, businesses, merchants and government entities with a secure, convenient and reliable way to pay and be paid in 170 countries and territories.

 

Posting Description:

 

Manager, Global Brand Marketing manages all aspects of U.S. marketing efforts for a specific Visa Sponsorship Property (e.g. Olympics, NFL, FIFA, etc) or the overall Visa Brand.

 

Responsibilities:

 

·         Support the development of annual marketing plan based on marketing objectives and strategies.

·         Execute all aspects of integrated marketing plan, including advertising development and media placement, promotions, events marketing communications, sponsorships/partnerships, online marketing, sales support, etc.

·         Ensure consistent application of positioning and messaging strategy across all components of the marketing mix.

·         Participate in cross-functional marketing team that includes representation from Marketing, Sponsorships, Sales, Corporate Relations, Corporate Events, Market Research and external agencies.

·         Support selling efforts to financial institution and/or merchant clients, including direct involvement in key client presentations.

·         Develop competitive analyses.

·         Track performance, including ROI, of specific initiatives and of overall marketing program

·         Manage budget, billing and forecasting activity.

 

Key Partners:

 

·         Property/Sponsorship Management

·         Client services

·         Merchant Marketing

·         Financial Institution Marketing

 

Reporting Relationship:

 

Reports to Business Leader for Brand Marketing

 

Requirements:

 

·         5+ years business experience, with majority in marketing roles across multiple marketing disciplines including advertising

·         Four year college degree required; MBA preferred

·         Demonstrated track record of executing marketing programs that delivered measurable business results

·         Experience in management of external agency partners

·         Demonstrated competencies:

o        Strategic thinking and analytical skills

o        Proven ability to translate ideas into action, and prioritize

o        Teamwork, interpersonal & relationship-building skills

o        Project management skills and attention to detail

o        Strong written and oral communication, including large-group presentations

·         Minimal travel required

  REF: CAAR565838