Director Of Product Marketing, Enterprise Applications
NaviSite, Inc. (Boston North, Massachusetts)

Job title:  Director of Product Marketing, Enterprise Applications

 

Job Code: DPMA

 

Reports to: Chief Marketing Officer

 

Location:  Andover, MA, or San Jose, CA

 

Who We Are:

 

NaviSite, Inc. (NASDAQ: NAVI)--With more than a decade of experience, NaviSite provides the industry’s only one vendor solution for the complete spectrum of application and technology services.  The company radically simplifies how organizations approach technology through a new services architecture designed specifically to reduce the complexity associated with managing multiple applications, IT infrastructure and content delivery.

 

For the first time, organizations can turn to one trusted partner to have their entire infrastructure, application and content delivery needs met.  Today, nearly 1,000 organizations around the world have bet their businesses on NaviSite based on the efficiencies and returns inherent in working with a single-source provider of IT services.  With 15 state-of-the-art data centers and eight major office locations across the U.S., U.K., and India, NaviSite is an Oracle Certified Advantage Partner (the highest level), as well as, a Microsoft Gold Certified Partner.  www.navisite.com

 

Benefits:  We offer a generous compensation package including a competitive salary, full medical/dental/life/disability insurance, 3 to 5 weeks vacation, and stock options for all employees.  We also offer extensive training in the most current technologies, as well as, college tuition reimbursement.

 

Position Summary:

 

Hands on leader and expert contributor responsible for lead generation, demand generation, brand development and sales support for the applications management and professional services business line with industry leading capabilities with Oracle E-Business, PeopleSoft Enterprise, Siebel, Microsoft Dynamics, Lawson, Kronos, and custom applications in a managed hosting environment.

 

Reporting to the Chief Marketing Officer with dotted line to the SVP of  Enterprise Applications and Professional Services, he/she will define the appropriate target audience, competitive value proposition, go to market strategy and marketing mix (PPC, online media, direct mail, email, trade shows and events, sales tools, etc.) to effectively market and drive sales for these services, and direct successful and timely execution and optimization.

 

Responsibilities:

·         Be accountable for lead generation and customer demand generation to enable application management and professional services business unit meet its quarterly sales and customer acquisition goals

·         Define and design optimized marketing mix and campaigns for the application management and professional services product/service lines to meet finalcial and strategic goals

·         Conduct market and competitive analysis, customer segmentation, value proposition and product positioning for customer targeting and sales.

·         Development of appropriate product content, marketing collateral, sales tools, and training materials to enable the sales team effectively sell the products and services.

·         Succesfully navigate cross-functional interaction with internal and client teams, including Sales, Marketing and service delivery functions

 

What We Are Looking For:

 

Ideal candidates will have:

 

Seven years of hands-on experience as Product Marketing Manager/Director in the high-tech and/or web centric businesses with focus on applications development, implementation and professional services.Strong communication and presentation skills and the ability to articulate complex, technical concepts into easy to understand marketing media and messaging.Direct experience using marketing media and on-line techniques to drive lead generation and demand creation, along with ability to support a highly driven sales team.Results driven, high energy professional with strong work ethics. Bachelors degree required. MBA not required but a plus.

 

What To Do Next:

 

Visit our website: www.navisite.com, and if you would like to be considered for this important role, please forward your resume by email to:

careers(at)navisite.com  

 

----All correspondence will be held in the strictest confidence.  We are an Equal Opportunity Employer.