Internet Marketing Analyst
Humana (Louisville, Kentucky)

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Job Description: Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's largest publicly traded health benefits companies. Humana offers a diversified portfolio of health insurance products and related services - through traditional and consumer-choice plans - to employer groups, government-sponsored plans, and individuals. Today, Humana is a leader in consumer engagement. Throughout its diversified customer portfolio, the company provides guidance that can both help lower costs and lead to a better health plan experience.

Role: Internet Marketing Analyst Assignment: Direct Response Marketing Location: Louisville, KY Are you a fit? Do you enjoy developing and implementing direct online marketing strategies? Are you a creative thinker with analytical abilities? Assignment Capsule You will manage direct-to-consumer internet marketing programs for the individual dental product line. Responsibilities include: Developing and managing Internet marketing initiatives for the individual dental direct sales website. Analyzing response, conversion funnels and sales data to improve areas of the website Managing agencies and business partners to optimize the user experience of the website through content/design/workflow improvements Preparing written and verbal recommendations Working with managers across the organization to achieve sales goals Design / analyze reports and provide recommendations on online campaign performance Providing critical data and analysis on key web site audience metrics and on results of internet marketing programs. Interacting with developers to optimize web conversion Key Competencies Implementation/Execution - You can organize and manage multiple priorities and deadlines. Problem Solving - You are a problem solver with the ability to engage others in the process. Is Accountable - You meet stated expectations and take responsibility for achieving results. Role Essentials Bachelor's degree in Marketing, Computer Science or related field Ability to work without direct supervision and with a team 2-4 years of professional experience in an analytically-based role 2+ years experience data-tracking and analyzing Internet activities Experience using Coremetrics or similar web analytics tools Familiarity with Direct Marketing concepts and business practices Demonstrated experience with and understanding of data analysis tools Comprehensive knowledge of Microsoft Excel Proven track-record of delivering complete, accurate and detailed results in a fast-paced marketing analysis environment Demonstrated ability to exceed internal and external customer expectations Excellent presentational and verbal/written communication skills Ability to manage and prioritize time and projects Role Desirables 3-5 years direct response experience Experience in and understanding of healthcare and/or health insurance a plus Reporting Relationships You will report to an Internet Marketing Manager in the Direct Response department.

Expected Travel Time: None