Internet Analytics Manager
AIG (Delaware, Delaware)

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Highlights

AIG Job ID: AIGD-tmc-InternetAnlyMgr

Position Type: Not Indicated

Location: DE-Wilmington

Relocation: No


Requirements

Education: Bachelors

Experience: 6-9 years

Description:

Responsibilities:
Develop and maintain projections for online marketing campaigns and website traffic for the acquisition of new business as well as existing customer transactions. Define and measure the appropriate key metrics on an ongoing basis.
Analyze and provide insights on the company website(s) traffic and conversion to the website from offline marketing channels such as TV, radio, direct mail, etc., utilizing Hitbox, Tealeaf and others.
Analyze online data using various analytical tools to uncover trends and provide insight that will maximize our online marketing efforts as well as our overall business objectives.
Research and analyze business trends and customer behavior data to identify opportunities for website enhancements and new internet marketing initiatives.
Analyze and understand the key drivers of performance related to our online marketing campaigns including targeted banners, paid and unpaid search, email blasts, etc.

Requirements:
BA/BS in business, mathematics, economics, statistics, finance or related degree which requires strong analytical abilities.
5+ years proven experience in an analytical role; experience with business forecasting, program profitability analysis. 1+ years experience with internet metrics measurement and analysis.
Internet experience. Experience with web analytic tools such as Website story (HItbox), Tea Leaf, etc.
Experience with or knowledge of Internet marketing tactics such as banner campaigns, email blasts, paper-click/affiliate marketing programs, search engine optimization and paid search campaigns.
Business/financial modeling capabilities with tools such as Excel and/or Access. Experience applying statistical analysis principles to business challenges.
Strong interpersonal skills and ability to work well with others. Self starter, able to work with little direction and strong attention to detail.



About AIG:

American International Group, Inc. (AIG) is the world's leading international insurance and financial services organization, with operations in more than 130 countries and jurisdictions. AIG member companies serve commercial, institutional and individual customers through the most extensive worldwide property-casualty and life insurance networks of any insurer. In the United States, AIG companies are the largest underwriters of commercial and industrial insurance and AIG American General is a top-ranked life insurer. AIG's global businesses also include retirement services, financial services and asset management. AIG's financial services businesses include aircraft leasing, financial products, trading and market making.
AIG's growing global consumer finance business is led in the United States by American General Finance. AIG also has one of the largest U.S. retirement services businesses through AIG SunAmerica and AIG VALIC, and is a leader in asset management for the individual and institutional markets, with specialized investment management capabilities in equities, fixed income, alternative investments and real estate. AIG's common stock is listed in the U.S. on the New York Stock Exchange and ArcaEx, as well as the stock exchanges in London, Paris, Switzerland and Tokyo.

AIG is an Equal Opportunity Employer. .