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Job Title: Interactive Marketing Specialist
Salary: Entry Level + Benefits
Employer: Fruchtman Marketing
Location: Toledo, Ohio
Type: Full Time – Experienced
Required Education: Bachelor’s Degree
Required Experience: Interactive Marketing
Description: We are looking for a dynamic individual with fresh ideas, acute attention to detail and proven follow-through to take our interactive marketing to new heights. If you can manage, develop and implement online initiatives aimed at improving quantitative metrics, build client revenue and build new partnerships, this position is for you. This individual will also manage the creation of new websites and website rebuilds.
Responsibilities include:
Manage interactive marketing campaigns, including email, banners, and SEOManage and maintain budgets, client communication, and timelines for several projects and accountsCoordinate the creation of new websites and rebuilds of existing websites – this is administrative only. There are no programming skills necessary. Participate in client meetings and proposalsPrepare project documentation, status reports, project charts, briefs, change requests, etc.Improve campaign effectiveness through optimizationCoordinate online creative using internal and external resourcesLearn from all efforts by analyzing (using web analytics, customer feedback, revenue results) measuring and setting benchmarksStay abreast of web best practices, emerging trends and opportunities, and online audience habitsMonitor work to ensure quality and deadline completion
Snapshot of the Ideal Candidate:
Bachelor's degree Must be punctual and have excellent attendance High level of professionalism and responsibility for own actionsMust be able to adapt to a fast-paced environment and view changes as opportunitiesStrong understanding of the interactive marketing space, including email marketing, online advertising, and campaign trackingMust react well under pressureAbility to speak effectively one-on-one or in a groupMotivated to take interactive initiatives to new profit levelsAbility to prioritize, multi-task, and work within specific timeframes.Ability to translate analysis into conclusions and recommendations.Strong computer skills required. Proficiency with Microsoft Excel and Microsoft Word a must
Requirements:
o Knowledge of interactive marketing tactics
Must have a Bachelor’s degree Web marketing fluency, familiarity with internet marketing trends and tacticsDemonstrated ability to build and maintain relationships with various teams with patience and courtesyAbility to communicate professionally internally and externally is criticalExperience with web analytics tools
If all requirements are met, email resume to jonathan@fruchtman.com. Absolutely no phone calls.