Field Marketing Manager - Grand Rapids
Red Bull (Grand Rapids, Michigan)

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SUMMARY

As Red Bull’s Field Marketing Manager you’ll play a key role on a team responsible for the creation and execution of a truly unique marketing program. This includes: management of the strategic marketing direction of the brand; support and management of brand’s marketing objectives, strategies and philosophies; creation, planning and execution of marketing events and programs; and the integration of marketing into key sales initiatives to build brand awareness, brand love, word of mouth for Red Bull and product sales. The creative and strategic skills that you’ve been dying to use will be the foundation of your success at Red Bull.

MAJOR ACTIVITIES

I. Bring Red Bull image to life by developing Image Building strategies through (a) Relationship development, (b) Event Support, (c) Innovation and (d) Activating Red Bull Properties among relevant audiences

· Relationship development

~ Entrench yourself & Red Bull in the local sport & culture scenes relevant to key targeted consumers

~ Develop & maintain relationships with opinion leaders in your market for the key image building scenes in sport & culture

· Event Support

~ Engage in grassroots events for sports & culture that are relevant to Red Bull brand & our key targeted consumers

· Innovation

~ With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport & culture

· Activate Red Bull Events & Properties

~ Activate & leverage global, national & regional events & properties that fit within established local market business plan

II. Manage sampling Team Managers (TMs) to run a ‘fun grassroots sampling program’ that builds belief in brand benefits

· Sampling Program

~ Set clear goals for TMs to ensure they are accountable to key sampling team deliverables

~ Network to feed the TMs with ideas, opportunities and contacts to unlock sampling opportunities along the strategic sampling goals in the markets

III. Create Red Bull's collegiate marketing strategies for local collegiate universe

· Collegiate Marketing: Student Brand Managers (SBMs)

~ Actively manage a team of college students (SBMs) to make Red Bull an integral and relevant part of student life

IV. Create & manage strategic marketing plans based on national, regional and market objectives

· Conduct local market research in order to identify opportunities for Red Bull

· Develop focused marketing plans for the local market based on Red Bull marketing strategies

· Maximize a strong ROI by supporting & creating key events/scenes/marketing opportunities that are reflective of the Red Bull Brand values

V. Bridge the gap between targeted consumers & Red Bull brand through communications

· Create communication strategies for appropriate marketing activities

· Leverage local media merchandising opportunities

VI. Improve through training & development

· Conduct on going performance reviews for TMs with assistance from Brand Manager through monthly report feedback & performance reviews

VII. Develop & manage marketing budgets

· Develop & manage budgets

· Manage expensing, budgetary authorization and other administrative direct report responsibilities for TMs

KNOWLEDGE, SKILLS AND EXPERIENCE

· Minimum 4 years grassroots marketing experience and 1-2 years management experience

· University – Bachelor’s Degree preferred

· Travels - Within market area as needed and out of market travel = 10%-15% of time

· Strong understanding of youth culture in sports, fashion, and music

· Exceptional communication skills, including presenting and training abilities

· Strong planning and project management competencies

· Ability to cultivate team environment

· Creative mind

· Must be proficient in Microsoft Excel and PowerPoint; Database Management software a plus

If you are a proven team leader with a Bachelor’s Degree, at least four years of applicable marketing experience and training, and LOVE RED BULL ENERGY DRINK, we encourage you to apply!

ADDITIONAL INFO.
We offer an exceptional Benefits program, including Medical, Dental, Vision, Long and Short-Term Disability. If that’s not enough, we have an excellent (matching) 401k, tuition assistance, and paid time off programs. We pay all premiums. (You read that correctly.)

*Let’s make this process more fun for both us by dumping the generic cover letter thing. Instead, let us know why this Field Marketing Manager opportunity at Red Bull interests you, as well as why you think it would be a good match with your skill set. Don’t go nuts; a concise paragraph would be perfect.

Come get your wiiings!

Please no third party recruiters or phone calls.