E-business, Associate Marketing Manager Needed In Cincinnati, Oh
LasikPlus Vision Center (Cincinnati, Ohio)

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Experience Required:

The E-Business, Associate Marketing Manager will be responsible for executing various parts of the LasikPlus.com web strategy as defined by the Director of E-Business. Core responsibilities for this position include management of all web content, search engine marketing, SEO, analysis, design and email marketing.

The main focus of the E-Business, Associate Marketing Manager will be to ensure that all content and promotional efforts are maximized for their media categories. Also, to create compelling web experiences relevant to consumers to increase appointment scheduled online.

The ideal candidate should be a self-starter who is enthusiastic, innovative, naturally curious, and have a passion for marketing and the web.

•Manage all strategic and tactical elements of the LasikPlus.com web site, URLs, web content, landing pages, banners, and email marketing campaigns and vendors that support.  

•Develop ongoing web strategy, targeting segments with personalization, dynamic content, and design to optimize web content and email campaigns to increase appointments online.

• Manage web production schedules, job requests and daily updates to the website content and materials.
 •Develop landing pages by ensuring images, content, and links are continually optimized.
•Proactively researches and analyzes current market trends
•Make best use of database marketing by continually developing new ideas, communicating and improving the integrity of all data sources  
•Provide support to internal marketing departments who rely on web tactics for their segment of the business; communicate strategy and results while working with departments to understand and optimize.

• Review and edit content generated by marketing and vendors.
•Implement best-practices of SEO
• Draw conclusions and provide recommendations for improvements based on statistical analysis, includes web and e-mail usage and e-commerce conversion tracking.

• Maintain historical records of key performance indicators, tests and results. Develop and distribute monthly management dashboard.
•Maintain currency on best practices and regulatory issues in e-mail marketing and SEO by attending appropriate conferences and seminars, reading trade publications, and independent study.

Qualifications:

·         At least 5 years of web development and retail e-business industry experience with demonstrated experience in managing $5 million website development budgets

·         Highly analytical with a passion for problem solving and a demonstrated track record of 

Quantitative academic achievement.

·         Minimum 3-5 years solid, Extreme proficiency in building and managing Excel spreadsheet analysis

·         Well-organized, detail-oriented and able to prioritize and handle multiple projects.

·         Understanding of basic HTML.

·         Experience in optimizing site for SEO best practices

·         Knowledge of web analytics applications

·         SEO copywriting skills

·         Detail-oriented organizational skills and above-average written and communication skills

·         Five years of email marketing, design, and content development experience

·         Ability to successfully organize and prioritize multiple email template projects in a deadline-driven environment while maintaining a key focus on attention to detail

·          Excellent interpersonal skills (communication, listening, verbal)

·         Strong analytical skills, knowledge of Google Analytics a plus

·         Demonstrated knowledge of Photoshop, Dreamweaver, Internet Explorer, Fire Fox, MS Office/Excel required

·         Experience with content management tools

·         Self-starter, motivated, takes ownership

·         Detail-oriented, able to think through all possible aspects of a situation

·         Creative thinker and writer

·         Team Player

·         Bachelors Degree in Marketing