Director, Resort Marketing
ICE (Las Vegas, Nevada)

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International Cruise & Excursion, Inc (ICE) , has an exciting opportunity for a Director, Resort Markering to join our  Team!

 

ICE is one of the most trusted and successful leisure industry partners worldwide and is committed to providing innovative new leisure vacation products and solutions for its business partners with extraordinary vacation experiences for their customers!

 

This position would be based at our Corporate Office in Phoenix, Arizona and does require the ability to travel. 

 

For more information about ICE, please visit our website at www.iceenterprise.com

 

 

Position Purpose:  The Director, Resort Marketing is primarily in place to manage, direct and lead all resort and experiential vacation marketing activities across the portfolio of ICE brands. Marketing activities including web merchandizing, e-mail, e-comm, virtual messaging and direct mail, should be directed to drive demand in high quality inbound calls for resort and experiential vacation sales. The Director, Resort Marketing will lead marketing inventory, pricing requirements and pricing strategies, consistent with Sales and RBD requirements and ultimately approved by Finance.  This person will also have shared P&L responsibility to ensure profitable growth.

 

 

Essential Duties:

 

#1.  To drive demand in high quality inbound calls and online traffic for resort and experiential vacation sales.

 

#2.  To support resort and experiential vacation partners with marketing tactics, collateral and initiatives to meet resort and experiential vacation operating plan and P&L.

 

#3.  To manage the web site and related e-comm merchandising activities to maximize exposure for resort and experiential vacation products.

 

#4 Coordinate internal resources to meet resort and experiential vacation P&L and objectives

 

 

Qualifications/Requirements of the Position: 

Minimum Education required:  College Degree or equivalent.Years of Experience required:  8 to 10 years of experience in managing Travel industry and/or membership marketing, including specific resort, destination and experiential vacation marketing, web-based marketing and sophisticated e-comm marketing of travel. Tour Operator/Wholesaler and Timeshare experience a plus.Knowledge, skills and abilities required:  Organizing, managing and leading sophisticated marketing initiatives/campaigns that result in a large inbound call volumes and online traffic. Hands-on management style that demonstrates results directly to key management direct reports. Passion and proven track record for exceeding results, team building and cross functional management cooperation. PC & Web software proficiency, including Excel, PowerPoint, Word, e-mail, etc.