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Position reports to the system VP/General Manager. Candidate will be responsible for developing and implementing marketing campaigns with a focus on retaining customers and analyzing competitive threats. Candidate must posses the ability to coordinate multiple campaign activities simultaneously, possess team management skills, and have the ability to work with leadership to develop and manage projects within defined budgets. Candidate must be able to motivate team members and manage multiple marketing projects to deliver on time, outstanding execution.
Major duties and responsibilities:
-Manage successful subscriber acquisition, retention and upgrade programs for Video, CHSI, and Digital Voice.
-Manage key competitive data and lead communications with the field.
- Work with Division and Corporate contacts within Comcast to assure consistency of Brand voice messaging and outreach efforts.
- Direct agencies and local resources to design targeted retention campaigns for diverse markets.
--Develop and upkeep customer collateral for Comcast products
- Develop and implement ROI analysis on advertising and acquisition mediums.
-Identify business partners for added-value and customer loyalty programs.
- Develop concepts with and evaluate programmer marketing proposals.
- Some travel required.
Punctual, regular, and consistent attendance
QUALIFICATIONS:
Minimum Requirements
-Bachelor's degree in Communications or Marketing.
- Minimum 7 years experience in Marketing Communications 3-5 years of cable, programming or related experience.
- Highly organized and detail oriented.
-proven interpersonal and presentation skills.
-excellent verbal and written communications skills
Comcast is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Comcast via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Comcast HR/Recruitment will be deemed the sole property of Comcast. No fee will be paid in the event the candidate is hired by Comcast as a result of the referral or through other means.
Comcast is an EEO/AA/ Drug Free Workplace