Director Of Marketing Planning And Research - Catonsville, Md
Erickson Retirement Communities (Baltimore, Maryland)

This job posting has expired.

You may wish to try a search for DIRECTOR OF MARKETING PLANNING AND RESEARCH - Catonsville, MD

Or visit the FlipDog home page
 

Org Marketing Statement

Erickson Retirement Communities develops and manages continuing care retirement communities that provide unparalleled opportunities and unmatched value for middle-income people over age 62. The Erickson network currently comprises 18 campuses in ten states, along with the Retirement Living TV network and the NorthBay Adventure Camp. The company is rapidly growing to achieve our goal of serving even more seniors nationwide. As we grow, we seek talented, compassionate individuals to share their gifts to create communities that celebrate life.

Qualifications

EDUCATION and/or EXPERIENCE:
- Minimum Bachelors degree in Business, Research or Communications related area preferred.
- Minimum ten years experience that includes work in areas such as strategic planning, marketing planning, account planning, and marketing research.

QUALIFICATIONS:
- Establish strong working relationships with other departments to understand and identify their market research needs and opportunities
- Understand the spectrum of research tools and techniques and their proper applications
- Demonstrable experience developing strategic marketing plans
- Computer literacy with knowledge of Microsoft Office Suite
- Knowledge of analytical programs such as SAS, SPSS, Survey Pro, etc.
- Good report writing skills
- Effective presentation skills required.
- Travel required

Responsibilities

This position will:
- Consult with Sales, Advertising, and other departments throughout the company to plan, design and execute market research initiatives.
- Play a key role in applying research to marketing strategies and developing marketing plans for several individual campuses.

EEO Statement

In conformity with applicable laws, Erickson Retirement Communities, Inc. and its affiliates are Equal Opportunity Employers and do not discriminate on the basis of race, color, creed, religion, sex, age, marital status, national origin, or physical or mental disability, sexual orientation, or any other characteristic protected by law or unrelated to job requirements.

Closing Statement

"AN EMPLOYER MAY NOT REQUIRE OR DEMAND AN APPLICANT FOR EMPLOYMENT OR PROSPECTIVE EMPLOYMENT TO SUBMIT TO OR TAKE A POLYGRAPH, LIE DETECTOR, OR SIMILAR TEST OR EXAMINATION AS A CONDITION OF EMPLOYMENT OR CONTINUED EMPLOYMENT. ANY EMPLOYER WHO VIOLATES THIS PROVISION IS GUILTY OF A MISDEMEANOR AND SUBJECT TO A FINE."

MON