Director Marketing, Online Advertising, Brand Management
Reeve and Associates (San Francisco, California)

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Position: RA1332
Title: Director marketing, Online Advertising, Brand Management
Experience: 7+
Salary: OPEN
Location: CA - San Francisco
Description:

Online Advertising Brand Measurement firm with roots in market research is seeking a Director of Marketing to ramp up its marketing efforts. This person will be responsible for developing and implementing all aspects of marketing strategy and programs. This is a business to business marketing position that will be responsible for building the brand and driving qualified leads to direct the sales force.

Responsibilities: Coordinate and lead the formal launch of Ad Measurement Product to the market place. This hand-on position will be responsible for clarifying and delivering marketing communication (PR, website, marketing material); packaging the product for sale (pricing, terms, etc.); and providing market based input to product development. This position will interface heavily with Sales, Business Development, Client Service, and Product Development.
Requirements: Significant, well rounded expertise with business to business marketing in the ad supported digital media arena Relevant work would include digital advertising, online agencies, ad supported online publishing, online ad serving, online market research Experience with market research is a plus Direct experience with online media buying/selling is a plus College degree required, top tier MBA preferred Work experience: approximately 7 to 17 years
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