Director Market Development, Molecular Biology
Invitrogen (San Diego, California)

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Position Objective: To manage the overall marketing and positioning for Molecular Biology Essentials’ (MBE) product lines worldwide. Match Invitrogen products and technologies, both current and in development, with anticipated customer needs to identify new market opportunities. Supervise assigned staff and participate in the development of strategic plans. Assigned area of responsibility includes the existing MBE portfolio (Custom Primers, Transfection Reagents, Selection Antibiotics, Nucleic Acid Separation Reagents and Tools, Cloning and Competent Cell Reagents and Bioinformatics Software Suites) as well new growth areas such as instrumentation and novel product formats. Essential Functions: 1. Perform detailed analysis of the business area, including business, industry and competitor trends. Identify customer needs and investigate both existing and potential channels and market opportunities in which to sell our existing products. Develop strategic one to two-year plans for the business area. Perform in depth customer segmentation analysis to understand opportunities for product bundling across Invitrogen’s portfolio. Integrate purchase behavior on and off-line to optimize pricing and marketing spend by channel across the MBE portfolio. Determine the effectiveness of marketing campaigns and channels. Redirect tactics based on analytics of gain/loss of market share and competitor financials/performance. Help construct and pprove of final sales forecasts. 2. Shape / champion new markets and directions by synthesizing & analyzing data to understand future directions of technology and future customer needs. Evaluate potential new business opportunities and formulate recommendations based on known risks and rewards. 3. Provide Marketing leadership and partner with the product development team, and other internal departments in the development of new products or product enhancements that will satisfy customer needs. Develop strong relationships with future customers of products, with special focus on emerging technologies and emerging markets. 4. Develop global marketing strategies for new and emerging products, including, but not limited to: 1) Final Go To Market/Marketing Mix Strategy 2) Segmentation Strategy 3) Competitive Response Strategy; 4) Adjacent Market strategy 5) Product/Technology Brand Strategy 6) Price Getting Strategy; 7) Market Dynamics; 8) Consumption Dynamics (customer behavior); 9) Purchase Dynamics (customer behavior). Maximize sales through leveraging the most appropriate marketing channels globally.. 5. Determine the strategic priority of all programs and the budget allocation thereof. Oversee, manage and evaluate assigned staff including performance management, training and professional development. Assigned staff will work directly with incumbent to execute upon agreed upon strategy. 6. May perform other related duties as required and/or assigned. nvitrogen is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce.