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National Financial Partners is a national network of independent financial advisors consisting of over 175 owned firms and more than 320 members, offering financial services to high net worth individuals and growing entrepreneurial companies. Our firms specialize in life insurance and wealth transfer, corporate and executive benefits, and financial planning and investment advisory services. NFP is a successful public company which trades on the New York Stock Exchange.
NFP offers a full range of comprehensive benefits, including medical, dental, healthcare and dependent care FSA, as well as a matching 401k program and discounted employee stock purchase plan.
SUMMARY:
In collaboration with the PartnersFinancial Business Development Team, the AVP of Marketing is dedicated to member firm sales and growth. This person will work closely with various teams and departments within Marketing Communications, Meeting Planning, Life Insurance Marketing Services, Benefits, Investments, Strategic Growth, and other Distribution Channels to help develop tools, communications, events, resources, and strategies for the benefit of our firms. This person will not only work with project management leads within multiple business units, but will work closely with the PartnersFinancial business development team, technology, member services, and recruiting to ensure that our teams are equipped to maximize their impact with our members.
ESSENTIAL DUTIES AND RESPONSIBILITIES: To perform this job successfully, this individual must be able to perform each essential duty satisfactorily.
Development and Implementation of a comprehensive marketing plan targeted specifically for the benefit of PartnersFinancial firms
Identification, Planning and Development of quality programs, tools, and resources that support Member Firm growth; serving as PartnersFinancial primary liaison in the development of strategies, marketing materials, campaigns, programs, events, tools, etc.
Responsible for the content, organization, coordination, promotion, and execution of the PartnersFinancial Fall and Spring Conferences
Measure, Analyze, and Evaluate all PartnersFinancial marketing initiatives
Communicate timely information to Member Firms keeping them informed on industry developments, NFP and PartnersFinancial, events, and various sales opportunities
Write and oversee the development of various communications components including announcements, brochures, articles, briefs, agendas, and other collateral marketing pieces
Responsible for the upkeep, development, and creation of the PartnersFinancial website content
Internal Marketing Liaison for all PartnersFinancial Affinity Group deliverables and projects
Responsible for the marketing of Cross Product Sales; i.e., Benefits and Investments product lines
Commitment to culture requires a demonstration of professionalism, accountability, customer/client focus, and teamwork
KNOWLEDGE, SKILLS, AND/OR ABILITIES:
Demonstrate initiative, flexibility, creativity, is conscientious and provides complete follow-through on areas of responsibility
Must routinely exercise independent judgment and be able to work without supervision
Must be able to handle various tasks simultaneously, organize, prioritize, make decisions and work efficiently and effectively under deadlines
Attention to detail and project management/organizational skills are a must
Excellent oral and written communication skills are essential in order to work with all levels within the company, manage vendors, and deliver projects simultaneously within tight deadlines
In addition to excellent organizational skills, this position requires a team-oriented person that can work productivity with various departments throughout NFP
Strong software use skills including in-depth knowledge of Microsoft Office applications (Word, PowerPoint, Excel and Outlook), a solid grasp of web technologies, and the aptitude to quickly learn new tools
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree required
3-5 years in the financial services industry required
Financial sales and/or marketing background is preferred
CERTIFICATES, LICENSES, REGISTRATION:
Professional designations preferred, such as CLU, ChFC, CFP, MBA, or others
PHYSICAL DEMAND: Ability to sit at a computer for long periods of time.
WORKING CONDITIONS: Climate controlled office environment.