Direct Marketing Specialist - Central Team Support
Banfield, The Pet Hospital (Portland, Oregon)

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SUMMARY OF JOB PURPOSE AND FUNCTION
The primary purpose and function of the CRM/Direct Marketing Specialist is to develop a deep understanding of marketing targets/segments and apply that knowledge to refine, develop, and execute high performing direct marketing programs. The CRM/Direct Marketing Specialist will assist in the development and execution of interactive marketing initiatives including web based content and feature development as well as external marketing efforts.

ESSENTIAL RESPONSIBILITIES AND TASKS
• Establish base-line performance levels for existing direct marketing programs.
• Propose enhancements to direct marketing programs to increase performance over time, measuring and tracking results on an ongoing basis.
• Develop and deliver direct marketing campaigns to drive target acquisition, retention and conversion making use of appropriate channels (shared mail, direct mail, email, auto dialer, etc.)
• Assist in establishing direct marketing campaign processes capable of managing multivariate testing, trigger-based communications, and contact management best practices for interim and CRM system enabled efforts.
• Create marketing material, newsletters, flyers, generating materials, and publicity for events and campaigns.
• Manage CRM campaign development and operations to produce scalable and repeatable processes
• Collaborate with team members and external agencies to develop and deploy predictive models supporting marketing initiatives.
• Aid in the development and execution of website content and features.
• Assist and manage various projects in the absence of the Marketing Programs Manager.
• Measure and track results on a consistent basis.
• Other job duties as assigned.

HIRING QUALIFICATIONS

CAPABILITIES AND EXPERIENCE (CAN DO)
• Ability to multi-task- Manages multiple tasks at one time; quickly and accurately shifts attention among multiple tasks under distracting conditions without loss of accuracy or appearance of frustration.
• Communication skills - Reads, writes and speaks fluent English, using appropriate grammar, style and vocabulary.  Correctly spells commonly used English words and job specific terms.   Demonstrates exceptionally strong written and verbal communication skills.
• Organizational ability – Demonstrates a systematic approach in carrying out assignments.  Is very orderly and excels at cutting through confusion and turning chaos into order. 
• Problem solving skills - Demonstrates a strong ability to identify, analyze and solve problems.  Unusually decisive in handling difficult problems. Translates problems into practical solutions.
• Client service skills - Consistently ensures the team provides the client with attentive, courteous and informative service.  Gains and shows personal satisfaction from delivering great service.
• Intellectual ability - Accurately and consistently follows instructions delivered in an oral, written or diagram format.  Can provide directions.
• Mathematical ability - Ability to add, subtract, multiply and divide, and to compute rate, ratio and percent; ability to convert units of measurement.
• Computer skills - Comfortably and confidently uses a computer and specialized software. Microsoft Word, Excel, Access, Outlook, etc.

ATTITUDES (WILL DO)
• Initiative – shows willingness and aptitude to use own discretion in taking appropriate steps in finding solutions to problems; presents options and ideas to enhance current processes or procedures.  Takes on additional responsibility when both big and small tasks need to be done.
• Integrity – Firmly adheres to the values and ethics of Banfield, The Pet Hospital.  Exhibits honesty, discretion, and sound judgment.
• Cooperativeness – Willing to work with others, collaborating and compromising where necessary; promptly share relevant information with others.
• Flexibility – Is open to changing situations and opportunities and is willing to perform all tasks assigned.
• Independence – Able and willing to perform tasks and duties without supervision.
• Tolerance for Stress / Resiliency – Maintains a positive “can do” outlook, rebounds quickly from frustrations and unpleasantness, and maintains composure and friendly demeanor while dealing with stressful situations.

SPECIAL WORKING CONDITIONS
• Ability to work at a computer for long periods of time. 
• Project timelines and work volume / deadlines may often require more than 40 hours per week to complete essential duties of this job.
• Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
• The noise level in the work environment is normally moderate.
• Environment where Pets are present.

EXPERIENCE, EDUCATION AND/OR TRAINING
• Bachelor’s degree in Marketing, Communications, Liberal Arts or related field preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
• Medical background (veterinary technician, human healthcare, pharmaceutical, etc.) with medical terminology training is preferred.
• Knowledge of media placement and graphic design concepts preferred.
• Minimum 3 years of CRM/direct marketing experience required with knowledge of marketing practices and principles preferred.