Digital Analytics & Search Marketing Manager
Empower Media Marketing (Cincinnati, Ohio)

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Empower MediaMarketing is an indispensable ally in generating business building results through innovative media buying and planning.  Privately held, 2005 “Top Small Company to Work for in America”,  located in Cincinnati, OH (www.empowermm.com)  we have an immediate opening for Digital Analytics & Search Manager.

 

 

Position Summary

 

The Digital Analytics & Search Manager will lead the Digital Analytics and Search Team.  As an analyst, the manager will have a deep understanding on how to measure and analyze the effectiveness of digital marketing campaigns against business goals, campaign metrics and ROI.  Responsibilities will include research, design, analysis of data and its translation to actionable recommendations.

 

As Search Manager, responsibilities will include developing the strategy for SEM and SEO recommendations to clients. The Search Manager will lead the direction for implementation of Paid Search campaigns and provide topline strategic analysis of campaigns.

 

The Digital Marketing Analytics & Search Manager is an integral part of the Digital Team and works with Digital Planning and Buying, Growth and Research teams to assist in media planning and campaign development. The Digital Analytics & Search Manager will be able to work with Empower Research to develop proprietary tools.

 

 

Principle Duties and Responsibilities

Attend Client Team planning meetings as needed.Provide leadership to team to recommend, build, report and manage multiple search marketing campaigns.Provide leadership of ongoing digital marketing campaigns, competitive audits and online audience insights.Compile research for Client Teams as needed, which may include competitive data, promotional opportunities & emerging opportunities.Can write client scopes of work dealing with SEO and SEM.Understands how to partner with Client Teams to develop Digital Marketing Strategy.Will present with Client Teams to clients on Digital Analytics, Search Marketing and Strategy.Present and analyze Digital Media campaign analytics and research.Participate in industry conferences and share updates with Empower staff.Stay abreast of industry-wide trends and make recommendations to VP and Digital Director on how to remain competitive.Assist the Director of Digital Marketing with new leads and handles growth projects that may come as a result of a pitch requirement.Assist in efforts to foster collaboration on research projects across departments by aiding in the development of working processes, methodology, sharing of best practices, vendor identification and selection.Collaborate with Research to build, execute and analyze digital research projects.Work with Research  VP to develop proprietary research tools.Demonstrated ability to mentor staff (Manager role)

  

Required Qualifications

Bachelor’s degree, any major with analytical focus and course content.

 

3+ or more years experience developing search marketing strategy, online research, and analytics.  This means demonstrated experience with:

 

A.       Recommending, building, reporting, optimizing and managing multiple search marketing campaigns.

B.       Comprehensive knowledge of digital metrics and analytics as it relates to online advertising, email marketing, mobile marketing, search, integrated promotions, website design and development and industry related tools and software (Omniture, CoreMedtrics, WebTrends, Google Analytics, DynamicLogic, InsightExpress, CRMMetrix, BuzzMetrics, etc.).

C.       Designing and implementing competitive audits and online audience insights.

D.       Measuring and analyzing the effectiveness of digital marketing campaigns against business goals, campaign metrics and ROI.  Responsibilities will include research, design, analysis of data, competitive audits, audience insights, campaign reports, and making recommendations to clients, media teams, etc. to meet client business objectives.

E.        Adept at developing proposals for the management and execution of SEO and SEM programs

F.        Solid understanding of traditional marketing principles and how they apply to the digital medium.

G.       Creative ability and passionate interest in creating powerful digital strategies that meet client objectives, by incorporating digital and emerging media and in collaboration with other media experts.

H.       Strong communication and client presentation skills; preferred previous experience in presenting to clients.

I.         Preferred 3 or more years experience in fast-paced, client-centric agency environment required.

 

 

Empower MediaMarketing cultivates a diverse workforce and a tolerant, inclusive work environment.  We believe that diversity contributes to the free exchange of ideas, as well as the creativity and innovation that are essential to our company’s long-term success.  We are an equal opportunity employer; we do not discriminate against any person with respect to employment, including hiring, job assignment, training, compensation, promotion, and other conditions or privileges of employment because of a person’s race, color, citizenship status, national origin, ancestry, gender, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by law. Empower MediaMarketing makes employment decisions based on merit and business needs, and complies with the law regarding reasonable accommodation for handicapped and disabled employees.

SEND RESUME TO:  Empower Media Marketing, 1111 St. Gregory Street, Cincinnati, OH  45202.  JOBS@EMPOWER.COM OR FAX 513-719-6536