Dealer Marketing Specialist (270025-722)
Carfax (Northern Virginia, Virginia)

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CARFAX, a leading provider of vehicle history information, is seeking talented people to join our team. We provide trusted information that helps millions of people buy and sell used cars with more confidence. CARFAX Vehicle History Reports(TM) provide information that can impact a consumer's decision about a used vehicle. Our unique database contains more than four billion records. We receive information from thousands of public and private sources including all Departments of Motor Vehicles (DMVs) in the United States and Canada, as well as many vehicle inspection stations, auto auctions, fleet management and rental agencies, automobile manufacturers, and fire and police departments. CARFAX is headquartered in Centreville, Virginia with a Data Center located in Columbia, Missouri. Description

Dealer Marketing Specialist

Overview

Act as the critical support person for the planning, development and implementation of tactical marketing campaigns targeted at existing pre-owned car dealer customers and prospects nationally. Participate in a wide array of marketing projects/programs to achieve corporate sales and retention goals. This position reports to the Marketing Manager, Dealer Acquisition & Retention.

Job Function

· Assist with the development, production and implementation of a variety of B2B marketing programs targeted towards car manufacturers and pre-owned car dealerships.

· Participate in the planning, development and execution of direct marketing initiatives through direct mail, broadcast fax, e-mail, online and offline advertising.

· Coordinate with various internal groups to develop project schedules, mail lists, promotions, offers, creative, positioning/messaging, marketing mediums and response channels, etc.

· Effectively manage and coordinate multiple campaigns and projects in varying stages of development.

· Execute programs in a timely and accurate manner, while adhering to assigned budgets.

· Develop and maintain tracking systems to analyze response and return on investment (ROI) at a campaign level. Report results internally to a broad audience.

· Coordinate with internal groups to achieve effective marketing creative and production efficiencies within budget and within tight timeframes.

· Gain an understanding of the needs/issues of our pre-owned car dealer customers through regular phone monitoring of inbound and outbound calls; in-market visits to dealers/manufacturers with field personnel; roundtables with sales and service reps; attendance at industry conferences and dealer sales events, etc.

· Engage in ongoing educational and enrichment efforts by participating in career/management training seminars and marketing conferences.

Competencies

· B2B Marketing – Experience in a B2B marketing environment using mediums such as direct mail, broadcast fax, e-mail, online and offline advertising, customer communications, sales tools, Web site content, industry conferences and sales events.

· Project Management – Must have the ability to effectively manage and coordinate multiple projects simultaneously within tight deadlines and a strict attention to detail.

· Interpersonal and Communication Skills – Must have the ability to interact and communicate effectively with all levels of internal personnel and external agencies/vendors.

· Analytical Skills – Must have the ability to understand, track, analyze and use information to develop more effective marketing programs.

Core Characteristics

· Attention to Detail – Must be able to perform to exceptional standards of quality and workmanship.

· Sense of Urgency – Must be able to accomplish tasks quickly and accurately with minimal direction and supervision.

· Execution Oriented – Must be focused on the execution details of the tasks necessary for a successful marketing project, program or campaign.

· Results Driven – Must be self-motivated towards achieving departmental and company wide marketing, sales and retention goals.

Qualifications

· BA/BS in Marketing, Business, Communications or related field.

· Minimum of 3–5 years experience in a direct marketing environment, ideally B2B.

· Superior communications skills. Experience working across multiple departments at many levels.

· Strong knowledge of business related software, such as MS Word, Excel, PowerPoint and desktop publishing programs.

· Strong attention to detail and ability to deliver within tight deadlines.

CARFAX is an Equal Opportunity Employer. We offer an outstanding work environment, excellent benefits, competitive salary and bonus program, and a casual but professional atmosphere. When submitting your resume please apply directly through our corporate website at: http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=270025&company_id=15722&jobboardid=24