Database Marketing Manager
American Girl (Madison, Wisconsin)

American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. We are a wholly-owned subsidiary of Mattel, voted one of Fortune Magazine's 2008 Best Companies to Work For! American Girl is headquartered in Middleton, Wisconsin, near Madison. Middleton was voted #1 in Money Magazine's 2007 "Best Places to Live" Small Town ranking. At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are the best of the best -- creative and energetic, thriving on innovation and passion for the business. Mattel is committed to supporting and developing employees and their career goals. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, Mattel is not only one of the best places to work, it's also a lot of fun. American Girl/Mattel offers a positive working environment, excellent compensation and benefits, and a community-centered corporate philosophy. If you're as excited about the future as we are, consider this opportunity. American Girl is one of the nation's top direct marketers, children's publishers, and experiential retailers. We are a subsidiary of Mattel, voted one of Fortune Magazine's 2008 Best Companies to Work For! We are seeking a Marketing Database Manager for the American Girl headquarters in Middleton, Wisconsin, near Madison. Middleton was voted #1 in Money Magazine's 2007 "Best Places to Live" Small Town ranking. At Mattel, we have a vision to be The World's Premier Toy Brands - Today and Tomorrow. We will achieve this vision because our people are the best of the best. As the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, Hot Wheels®, American Girl® and Fisher-Price®, Mattel is not only one of the best places to work, it's also a lot of fun. Key roles: Database management: ' Ensure integrity of data in direct-to-consumer data warehouse. ' Be expert on all marketing data warehouse tables & fields. ' Manage relationships & processes related to data appends. ' Manage the development of standard & ad hoc reports related to the data warehouse & data append processes. Marketing campaign activities: ' Respond to list selection requests. ' Project management - determine & allocate team resources and determine impact on IT resources. ' Design all complex campaigns, working with channel marketers. ' Oversee proper execution of all campaigns as well as execute complex campaigns. ' Oversee merge-purge processes & development of bindery instructions. ' Ensure all data capture needs are met, including file hygiene & offer history. Data capture/IT project work: ' Identify data needs from work with business partners. ' Develop & execute plans to gain access to new sources of data for analysis. ' Act as liaison to IT on all direct-to-consumer data warehouse projects & database support issues. Other leadership: ' Manage & develop staff. ' Manage vendor relations, including contract negotiation. Requirements: ' BS in Math, Stats, IT or other quantitative discipline, or BS in business/marketing with direct marketing experience. ' 5+ years experience working with a marketing database. ' Proficiency in SAS and Microsoft Office. ' Strong communication skills and ability to communicate technical information to varied audiences. ' Understanding of basic business principles. ' Ability to manage and develop people. Experience managing people preferred. ' Direct marketing industry experience preferred. Please apply at mattel.com/careers. Mattel/American Girl is an Affirmative Action/Equal Opportunity Employer. M/F/V/D