Database Marketing Analyst
Family Christian Stores (Grand Rapids, Michigan)

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Family Christian Stores is the nations leading Christian Retailer dedicated to one common mission.  We exist to create value today and for eternity in the lives of those we touch through our service, products, and the stewardship we model.  We were selected in 2007 as one of the 101 Best and Brightest Companies to Work for in West Michigan.  We have over 300 locations in 37 states, a strong on-line presence, consistently solid business performance, and exciting plans for growth. 

We are currently searching for an experienced Database Marketing Analyst.  The Database Marketing Analyst works closely with the Associate Vice President of Marketing, internal marketing managers and outside agencies to assure the right marketing communications reaches the right customers in the right channel at the right time.   This role requires skills in both marketing and customer database/campaign management software. 

Essential Duties and Responsibilities are:

·          Responsible for campaign management and list selection for all direct marketing campaigns in all channels – direct mail, email, and voice mail

·          Develop and maintain the campaign marketing planning calendar and budget

·          Design and execute complex list selections utilizing campaign management software

·          Demonstrate proficiency in understanding the structure and design of a relational database model to translate requests into database language for development team or to create campaigns

·          Ensure campaigns and list selections are designed and executed to ensure the proper reading of marketing tests

·          Coordinate the internal planning, execution and time-line management to ensure flawless, on-time delivery of marketing communications

·          Provide instructions to outside agencies and vendors for the appropriate assignment of customers to marketing messages

·          Analyze and report on campaign results and effectiveness

·          Maintain documentation history of all marketing campaigns

·          Manage the activities of external list broker agency

·          Manage all direct marketing new customer prospecting efforts

Knowledge, abilities, and educational requirements for this role:

·          Bachelor’s Degree in Marketing, Information Technology or related field

·          3-6 years experience in direct marketing

·          Strong working knowledge of Microsoft Excel and Access, working knowledge of SQL a plus

·          Experience in campaign management software packages such as Epiphany, Alterian, Unica, Affinium, Siebel or similar

·          Expresses a passion for data and finding the answers it can provide

·          Demonstrated track record of being detail oriented

·          Strong written and verbal communication skills

·          Strong interpersonal, critical thinking and logic skills

·          Excellent planning, organizational, coordination and time management skills

·          Demonstrated ability to handle multiple projects and details simultaneously

·          Demonstrated project management ability

·          Requires self-direction, integrity, tact, diplomacy and a clear, courteous and professional manner when dealing with others

Family Christian Stores offers a comprehensive medical, dental, and vision package, life insurance, 401K matching program, flexible spending accounts, competitive vacation package, and more.  One of the most amazing benefits is the opportunity to be part of our non-profit foundation, The James Fund, which is dedicated to meeting the needs of orphans and widows. Our employees have the opportunity to tangibly meet these needs through in-store initiatives, community events, and “work trips” to Mexico in partnership with the James Fund. Take a closer look at www.jamesfund.org for more information.

Please apply using this link:

http://tbe.taleo.net/NA4/ats/careers/requisition.jsp?org=FCS&cws=1&rid=700