Customer Marketing Manager
Lexmark (Lexington, Kentucky)

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Lexmark is a global Fortune 500 developer, manufacturer and supplier of printing solutions and services in more than 150 countries. Unlike some of its competitors, Lexmark develops and owns the technology inside its products, giving us a competitive edge and allowing us to more quickly introduce new products. This ownership of technology, along with a commitment to innovation and unique path to market, have been the ingredients of our success since the company was founded. Being employed by a technology leader has its advantages, and people who like to work in a fast paced environment love being with Lexmark.

 

The Customer Marketing Manager will work closely with the Lexmark retail sales team to devise customer specific strategies in the areas of category, product, pricing and promotion in driving hardware and supplies sales.  This role will act as a consultant for both the retailer and sales teams on the retail marketing, merchandising and channel development strategies.  This position will focus on strategic retail accounts.

 

As a global leader, our market position is supported through a variety of company programs, departments and major retailers, such as Wal-Mart, Best Buy, Staples, OfficeMax, etc.  As we continue to grow, it is the responsibility of the Customer Marketing Manager to work with the various functional areas within the organization in managing and supporting their customers through the following:

 

• Monitoring, analyzing and translating hardware/supplies market trends into solid customer strategies

• Research and understand customer market strategies (total market and applicable categories) and communicate these with Lexmark team(s)

• Develop and execute to specific customer strategies as it relates to product, promotion and pricing

• Work with Product/Category Manager in tracking retail sell-thru trends, estimate pricing changes, and understanding competitive product moves

• Design, execute and direct customer promotional plans, measure their effectiveness, and manage spend with sales directors and finance

• Monthly communication meetings/discoveries for various departments summarizing previous month learnings within account/channel

• Accountable for the elevation of product mix and marketing E/R within the designated accounts

• Assist in the management of account relationships and negotiations

• Other duties as assigned

 

Requirements:

- 5+ years of related work experience required

- Bachelors degree required, MBA preferred

- Successful track record in consumer packaged goods marketing

- Technology industry experience a plus

- Good understanding of retail or commercial office products channel

- Strong analytical skills with ability to pinpoint and concisely communicate critical findings and potential actions

- Excellent presentation skills to various levels of management

- Ability to collaborate, communicate and influence across cross functional lines throughout the organizational structure

- Proficient in Microsoft Word, Excel and PowerPoint

 

 

Benefits:

We offer flexible benefits and excellent compensation packages that allow our employees to make choices that fit their individual lifestyles. 

 

Lexmark International, Inc. proudly supports Affirmative Action and is an Equal Opportunity Employer. Lexmark is committed to workforce diversity. Qualified applicants will receive consideration without regard to race, color, gender, religion, sexual orientation, gender identity, national origin, age, disability or veteran status. Applicants are encouraged to confidentially self-identify when applying. Employment contingent upon successful completion of background investigation and pre-employment drug screen. Smoke-free workplace. Drug-free work environment. No recruiters or agencies without a previously signed contract. Unable to sponsor or transfer H1 visas for this position.

 

If interested please apply online at www.lexmark.com/employ (req#110992).  Thank you for your interest in Lexmark International, Inc!