Customer Marketing Analyst
ING DIRECT (Delaware, Delaware)

This job posting has expired.

You may wish to try a search for Customer Marketing Analyst

Or visit the FlipDog home page
 

Description: Analyst manages all ING DIRECT campaign analysis within the Customer Marketing team. The core responsibilities are the creation, set-up, maintenance, and measurement of all communication campaigns. This includes product cross-selling for things like: email communication, advocacy messaging, web banners and online demos to name a few. The candidate should have the ability to work on multiple tasks and to always seek to improve and automate processes as required, and do it with a customer focus. A focus on segmentation

Conduct analysis to determine performance of creative, lists, models and segments and deliver reports and action steps for ongoing improvements

Analyze all types of marketing campaigns via customer responses and customer behavior, and provide recommendations

Work with Database teams to develop targeting and segmentation strategies in order to match appropriate creative testing strategies.

Communicate campaign measurements to team and to product business lines

Automate Campaign segmentation and develop audit checks

Identify and develop new opportunities to expand customer acquisition programs.

Create list processing instructions defining test cells, tracking codes, suppression routines and reporting requirements

Maintain analytical applications Qualifications: Financial institution experience involving campaign execution, customer analytics is required

Experience implementing marketing automation technology solutions preferable

Education and/or Certifications:
Undergraduate level or higher

Technical skills and abilities:
Microsoft Access, and Excel skills are required

Analytical and communication skills

A minimum of seven to ten years of related experience.

Excellent communication and presentation skills.

Cross-departmental experience preferred for a comprehensive understanding of the customer experience throughout the bank. Salary/Benefits: Salary commensurate with experience ING DIRECT offers one of the best benefits plans around, providing medical and dental health coverage; flexible spending accounts; 401K retirement plans and fitness programs. Job Location: Wilmington, DE Job Number: 6171 Company Profile: The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECT's financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marketing Department will develop marketing, advertising, and public relations strategy and plans to meet changing market and competitive conditions.

Database Marketing - supports all database marketing requirements of marketing. Power users of inbound and outbound marketing automation applications (smart selling and smart prospecting).